Northwood University

Introduction

The mission of Northwood University is to develop the future leaders of a global, free-enterprise society.

Core Values Statement

We believe in:

  • the advantages of an entrepreneurial, free-enterprise society.
  • individual freedom and individual responsibility.
  • functioning from a foundation of ethics and integrity.
  • promoting and leveraging the global, diverse and multi-cultural nature of the enterprise.

Core Purpose Statement

The core purpose is to develop leaders, managers, and entrepreneurs with the character and skills to drive personal, organizational and societal success.

Outcomes & Attributes

Code of Ethics

The community of students, faculty, and staff of Northwood University affirms this code of ethics as the behaviors that advance our shared values. Freedom: We will exercise personal freedom while ensuring others be immune from arbitrary interference on account of condition or circumstance, ensuring that freedom will be constrained only by our responsibility for its consequences. Respect: We will treat all others with consideration for their circumstances and with thoughtful regard for their value as human beings. Empathy: We will endeavor to understand the feelings, thoughts, and notions of others in order that compassion and fairness of our actions may result. Spirituality: We will seek the spiritual development necessary for our happiness and growth and encourage an environment that supports this growth for all. Honesty: We will embrace truthfulness, fairness, probity and demand the absence of fraud or deceit in ourselves and others with whom we act. Achievement: We will exercise our skills to create high achievement and applaud the high achievement of others. Integrity: In all our actions, we shall be guided by a code of behavior which reflects our values, unimpeded by circumstance, personal gain, public pressure or private temptation. Responsibility: We will be accountable for the care and welfare of others and responsible for the intended and unintended consequences of our actions. A university education is more than the courses offered and the experiences made available. It is the architecture of those elements designed to create defined results. As a learning community, we focus our efforts on the accomplishment of the following outcomes and attributes.

Our graduates:

1. Understand the tradition of freedom. 2. Have a broad practical understanding of their chosen field. 3. Are familiar with the ideas driving enterprise leaders. 4. Communicate effectively in speech and writing. 5. Understand complex global issues. 6. Have a constant attraction to new ideas. 7. Can explain their personal values. 8. Understand the aesthetic, creative, and spiritual elements of life. 9. Are effective self-evaluators. 10. Are action oriented. 11. Are skilled at detecting and solving problems. 12. Seek lifelong education.

The Northwood Idea

We view a Northwood University education as an investment in your future. Any person who devotes time to a Northwood education gives up the opportunity to devote that time to all the other pursuits he or she might engage in during that time.

The Value of The Idea

We believe that competitive, productive effort can overcome obstacles, solve problems, and achieve goals; that human beings can make a difference in the world in which they live; that political and economic freedom is of paramount importance in releasing creativity and productivity; that sacrifice--savings--is a necessary prerequisite to progress; that equality of opportunity based on contribution and inequality of reward using the same criteria are not only appropriate but the necessary conditions; in a system not forced into conformity with some master plan; that it is the differences among us that make us interesting and useful to each other; in the freedom to fail. We must be free to bear the positive and negative consequences of our actions; that in a competitive system, all who participate benefit from it; we dedicate ourselves to the elimination of artificial barriers to equal opportunity for all human beings. Racial, religious and sexual barriers are anathema to us; that an understanding and appreciation of the arts and humanities is a primary source of human enrichment in the lives of productive human beings; that education is never something that one person can do to another. It is, rather, something two people do together. This means that an educational institution is, primarily, a facilitator of knowledge. We practice a healthy skepticism of large and powerful government because we think history has clearly demonstrated that such structures move rapidly from being of the people toward being over the people, and freedom is lost in the balance. Our intolerance of monolithic power is consistent across the business, labor, and government spectrum. We suspect, furthermore, that as a society we cannot gain from the establishment of legal monopolies except in a very few and constrained circumstances. This is The Northwood Idea.

History

On March 23, 1959, two young men with an idea, a goal, and a pragmatic philosophy to encompass it all, broke away from their careers in a traditional college structure to create a new concept in education. Their visionary idea became a reality when Dr. Arthur E. Turner and Dr. R. Gary Stauffer enrolled 100 students at Northwood Institute, using a 19th-century mansion in Alma, Michigan, as a school building, a small amount of borrowed money for operating expenses, and a large amount of determination. Northwood was created as the world was changing. The Russians had launched Sputnik and America was soon to follow. Stauffer and Turner watched the race to space. They envisioned a new type of university-one where the teaching of management led the way. While the frontiers of space were revealing their mysteries, Stauffer and Turner understood all endeavors - technical, manufacturing, marketing, retail, every type of business - needed state-of-the-art, ethics-driven management. Time has validated the success of what these two young educators called "The Northwood Idea" - incorporating the lessons of the American free-enterprise society into the college classroom. Dr. David E. Fry took the helm in 1982 and then Dr. Keith A. Pretty in 2006, each continuing the same ideals as Stauffer and Turner, never wavering from the core values, the University grew and matured. Academic curricula expanded; Northwood went from being an Institute to an accredited University, the DeVos Graduate School of Management was created and then expanded; the Adult Degree Program and its program centers expanded to over 20 locations in eight states; international program centers were formed in Malaysia, People's Republic of China, Sri Lanka, and Switzerland; and significant construction like the campus Student Life Centers added value to the Northwood students' experience. New endeavors such as Aftermarket Studies, entertainment and sports management and fashion merchandising along with a campus partnership in Montreux, Switzerland, demonstrate an enriched experience for all our students. With a clearly articulated mission to develop the future leaders of a global, free-enterprise society, Northwood University is expanding its presence in national and international venues. Professors are engaged in economic and policy dialogue; students are emerging as champions in regional and national academic competitions. At all campuses and in all divisions, Northwood University is energized and is actively pursuing dynamic programming and increased influence. Northwood University educates managers and entrepreneurs - highly skilled and ethical leaders. With over 35,000 alumni and a vibrant future ahead, The Northwood Idea is alive and well.

This school offers programs in:
  • English

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Programs

This school also offers:

BBA

Bachelor Advertising and Marketing

Campus Full time 4 years September 2018 USA Midland

The Advertising & Marketing major at Northwood University is for those who want to be creatively challenged and have the chance to make exciting, memorable things happen—even before graduation. [+]

Have you ever wondered what you would do for a Klondike bar? Or bought a Sun Drop simply because “Drop it like it’s hot” was such a fun campaign? Chances are you’ve even sung McDonald’s, “Ba, da, ba, ba, ba, I’m lovin’ it” a time or two as well.

Whether you’re interested in writing jingles, building brand strategies and marketing plans, or exploring the world of digital and social media, your future in this industry is calling. The Advertising & Marketing major at Northwood University is for those who want to be creatively challenged and have the chance to make exciting, memorable things happen—even before graduation.

A Degree that Works

Alumni from this program are rocking the advertising and marketing worlds at many domestic and international companies, including:... [-]


Bachelor Automotive Marketing and Management

Campus Full time 4 years September 2018 USA Midland

Northwood has educated thousands of students to manage and own successful new and independent automotive dealerships, and has worked with countless dealers, general managers, managers, and employees within dealerships to help them improve performance. [+]

Automobiles are much more than a means of transportation. They signify our freedom, sense of independence, and often reflect our personality. You know when you own one that you can go anywhere the road takes you, even if you're the type who likes to drive off the beaten track.

That's why Northwood's Automotive Marketing & Management graduates are in such high demand. They understand the people, passions, and processes that get two- and four-wheeled vehicles from our dreams to our driveways. They also understand the business models, supply chains, and financial strategies necessary to keep the wheels of the automotive industry spinning. You could say NU students and alumni are considered the premium package when it comes to employment.... [-]


Bachelor Economics

Campus Full time 4 years September 2018 USA Midland

Northwood's Economics curriculum includes courses designed to prepare you for a broad range of careers in business, government, and law. [+]

A wise economics teacher once said, "Supply and demand. That is all."

Okay, maybe that isn't a direct quote, but as far as most students are concerned, it's about all they took away from their high school economics class.

However, there exists a certain breed of student who sees the supply and demand curve as more than an "L" and an "X". Just as John Nash in A Beautiful Mind looked at a set of numbers and saw patterns and relationships, these students look at rising gas prices and see graphs, intersecting lines, a surplus here and a shortage there; and develop explanations beyond, "Well, you know, the economy just stinks."

Economics is the issue of our times, affecting everything from how much gas we can put in our cars to how much we pay for a soda—and even which college or university we will attend (FYI, Northwood's Financial Aid department helps to make your private education affordable!). Whether as close as home or as far as the other side of the world, the opportunities for Economics majors are world-wide and wide-ranging.... [-]


Bachelor Entertainment, Sport and Promotion Management

Campus Full time 4 years September 2018 USA Midland

With Northwood's Entertainment, Sport & Promotion Management program, you can pursue a career in the biz, but out of the limelight. [+]

We've all been there. Hitting high notes as we belt it out into a hairbrush. Then a smooth spin on the heels to look in the mirror and think, "I look sooo good. Forget school, I'm heading straight for the top of the charts."

And unfortunately for most of us, that dream came to a screeching halt when we first recorded our voices on a cell phone and realized the high notes were actually a "swing and a miss."

If you're reading this, you probably stayed in school and started planning out a career outside of showbiz. But before you give up on the dream, consider this—Shaun White (Olympic gold medalist) doesn't score endorsement deals, start a clothing and shoe line, or handle the business of his sports career on his own; he has teams of professionals helping him out. Likewise, Justin Bieber has a whole crew of people making sure his shows run smoothly, his interviews go well, and most importantly, ensuring that his hair looks good. With Northwood's Entertainment, Sport & Promotion Management program, you can pursue a career in the biz, but out of the limelight.... [-]


Bachelor Entrepreneurship

Campus Full time 4 years September 2018 USA Midland

If you’re motivated by the idea of one day bringing your ideas to life, of creating a product, service, or company, of being your own boss—and of course of being in control of your own profits—Entrepreneurship at Northwood University is the program for you. [+]

Do you know the difference between someone with a great idea and someone who turns their idea into a great business opportunity? One is an average Joe and the other is an entrepreneur. If you’ve seen The Social Network, you know the impact young entrepreneurs can have on the world is huge, and the reward can actually be as big as your dreams.

For some, the entrepreneurial bug bites at a very young age. You may have started in elementary school with a home-made lemonade stand. In middle school you may have moved up to raking yards, babysitting, or building websites for extra cash. Chances are, you’ve always been goal-oriented and ambitious.

If you’re motivated by the idea of one day bringing your ideas to life, of creating a product, service, or company, of being your own boss—and of course of being in control of your own profits—Entrepreneurship at Northwood University is the program for you.... [-]


Bachelor Fashion Marketing and Management

Campus Full time 4 years September 2018 USA Midland

As an FMM graduate, you can experience a plethora of career options. Would you like to be a merchandise buyer, merchandise planner, fashion journalist, market researcher, store manager, merchandise allocator, visual merchandiser, manufacturer's representative, trend forecaster, stylist, catalog development specialist, style director, website coordinator, designer, or entrepreneur? [+]

Step, step, step, step, pause. Hand on the hip, turn, turn, spin. You applaud, but not for the model.

That was a fine piece of fashion, the music was right on cue, and the lighting set the perfect mood. Fashion runs in your blood. You understand its importance. You see it when you go into the stores—how the pieces are put together on the mannequins, how the prints and fabric textures work together like art. You buy fashion magazines only to tear out ads that you find inspiring, creative, and desirable. What we wear influences perceptions—of ourselves, of others, and of our culture. Before the first word is spoken, we draw an impression; and you know the first one is the most important.... [-]


Bachelor Hospitality Management

Campus Full time 4 years September 2018 USA Midland

Northwood’s Hospitality program is designed to harness your inner sense of hospitality and turn it into a personally satisfying and financially rewarding career. [+]

Would you mind grabbing us a glass of ice water?

If you got up and brought back some water, thanks. You're very kind. If you asked, "Crushed or cubed?" then returned with a glass, an accompanying pitcher of water, and fresh blueberry muffins, you’ve landed on the right page. Northwood’s Hospitality program is designed to harness your inner sense of hospitality and turn it into a personally satisfying and financially rewarding career.

Pursuing a career in "hospitality" has many meanings and the demand for leaders who understand how this multifaceted industry works is clear (since it’s the largest business activity in the world). So whether your dream is to manage a large hotel chain, lead a kitchen crew, plan major events, have an office that sails around the world on a cruise ship, or have your name on the front of your own Bed & Breakfast, you know you have a lot of options. Your passion for people combined with the business savvy you acquire from Northwood is the perfect recipe for success.... [-]


Bachelor in Accounting

Campus Full time 4 years September 2018 USA Midland

Northwood Accounting degree program students get a head start over students at most other colleges and universities because Northwood students begin Accounting courses during the first semester of study. [+]

At Northwood, we understand the importance of developing strong accountants who can crunch numbers and also serve as valuable business advisors who know the ins and outs of a company's financials.

We will teach you all about profit maximization, cost-cutting initiatives, and financial analysis. You will quickly learn that by managing a company's financials, you are managing its future. Accounting is the language of business and we'll make sure you speak it fluently.

Northwood Accounting degree program students get a head start over students at most other colleges and universities because Northwood students begin Accounting courses during the first semester of study. Another major advantage of Northwood's Accounting program is the integration of management courses in the overall accountancy curriculum. The combination of the Accounting and Management curriculums are so closely integrated that the course of study culminates in a Bachelor of Business Administration degree.... [-]


Bachelor in Finance

Campus Full time 4 years September 2018 USA Midland

From global corporations to small business enterprises, and big family fortunes to the small budgets of college students, having financial savvy is a must. With the knowledge and experience you’ll gain from Northwood University, you can increase the bottom line of others while making a profitable career for yourself. Seems like a fair tradeoff. [+]

People who work in finance affect every person—and every business—because “money makes the world go round.” You were probably told the reason you should go to college is to get a good job and what? That’s right, make good money.

From global corporations to small business enterprises, and big family fortunes to the small budgets of college students, having financial savvy is a must. With the knowledge and experience you’ll gain from Northwood University, you can increase the bottom line of others while making a profitable career for yourself. Seems like a fair tradeoff.

Here are some ways you can make a difference while making a nice future for yourself:

Help your company raise capital to finance a growth plan, resulting in new jobs. Raise money to build roads, bridges, schools, and hospitals. Help customers finance businesses, homes, or a college education. Work closely with clients to develop their complete financial picture and advise them on how to best achieve their financial goals. Invest the funds of other people. A Degree that Works ... [-]

Bachelor International Business

Campus Full time 4 years September 2018 USA Midland

The International Business major is not industry-specific; therefore, you can find internships, practicums, and employment within any industry of your choice, within the United States or abroad. [+]

Have you ever placed your finger on a globe, closed your eyes, and gave it a spin to see what country you would land in? For some, that was a fun game. For others it was the beginning of a bigger dream.

If you look at the tag of your shirt, the car you drive, or your favorite piece of technology, you’ll see that international influences are everywhere. When it comes to a career in international business, you can imagine your options span latitudes and longitudes. So whether your big dream involves doing business with partners in countries half way around the world or on your own home turf—whether it involves living in another land or closing the next big business deal over Skype™—a world of opportunities await you.... [-]


Bachelor Management

Campus Full time 4 years September 2018 USA Midland

At Northwood, we take the doers, the natural-born leaders, and mold them into managers of tomorrow's business world. Think of Northwood as a playground for future professionals. [+]

You may have heard the phrase, "play nice in the sandbox." Well, it's in that very sandbox that some of the most important business skills are first developed, like working in groups, sharing, dealing with conflict, and not throwing stones (or sand). It's where some of us discovered we were born to rule that sandbox—that we were destined to be leaders.

No matter where your career path takes you, it's bound to involve working with others. Your effectiveness will depend on your knowledge of the industry you work in, dedication to the company you work for, and your ability to work independently or with a team to get things done. So now the size of your sandbox has grown, but the principles haven't changed.... [-]


Bachelor Management Information Systems

Campus Full time 4 years September 2018 USA Midland

The MIS program is continually assessed and rebuilt to ensure the program is up-to-date with current trends in the business world. You’ll have the best of both worlds, a proficiency in technology and a business management background. [+]

The American labor force used to be driven by two hands and a little elbow grease. When a toiling worker became sick, productivity declined dramatically and it was up to a doctor to diagnose the problem and keep the wheels of industry churning.

Today we have a new player in the working world—a digital co-worker called technology. This technology is the means by which most business communications, transactions, and information is shared, managed, and stored. Who can set up the networks, create more security, add more efficiency, develop plans and programs, and troubleshoot the problems to maintain high levels of productivity? The MIS (Management Information Systems) graduate of Northwood University!... [-]


Bachelor Operations & Supply Chain Management

Campus Full time 4 years September 2018 USA Midland

You can see how the effective management of operations within the supply chain has a tremendous impact on the success of an organization. Professionals from diverse industries indicate there is a very high demand for employees who are competent in these areas, and that there is a shortage of graduates with the necessary competencies. [+]

Let’s say you’re looking for some cutting-edge technology to bring with you to Northwood. There are a lot of cool, new products to choose from—but one out there is special. It meets all your expectations. You purchase it online and within three business days it’s there at your doorstep.

Sounds simple, right? That’s because a product’s journey between the “click” and the “doorbell” is handled by a multitude of manufacturers, suppliers, transporters, warehouses, and retailers who work with the speed and focus of logistical Ninjas. They are part of the product’s supply chain. So, getting from the assembly plant to your hands in three days requires some pretty serious communication, planning, and teamwork.... [-]


Videos

International Student Testimonials – How has Northwood helped you?

Northwood University 2015 Style Show “Labels of Love” Promo

Northwood University Auto Show 2014