Northwood University

Introduction

The mission of Northwood University is to develop the future leaders of a global, free-enterprise society.

Core Values Statement

We believe in:

  • the advantages of an entrepreneurial, free-enterprise society.
  • individual freedom and individual responsibility.
  • functioning from a foundation of ethics and integrity.
  • promoting and leveraging the global, diverse and multi-cultural nature of enterprise.

Core Purpose Statement

The core purpose is to develop leaders, managers, and entrepreneurs with the character and skills to drive personal, organizational and societal success.

Outcomes & Attributes

Code of Ethics

The community of students, faculty, and staff of Northwood University affirms this code of ethics as the behaviors that advance our shared values.

Freedom: We will exercise personal freedom while insuring others be immune from arbitrary interference on account of condition or circumstance, insuring that freedom will be constrained only by our responsibility for its consequences.

Respect: We will treat all others with consideration for their circumstances and with thoughtful regard for their value as human beings.

Empathy: We will endeavor to understand the feelings, thoughts and notions of others in order that compassion and fairness of our actions may result.

Spirituality: We will seek the spiritual development necessary for our happiness and growth and encourage an environment that supports this growth for all.

Honesty: We will embrace truthfulness, fairness, probity and demand the absence of fraud or deceit in ourselves and others with whom we act.

Achievement: We will exercise our skills to create high achievement and applaud the high achievement of others.

Integrity: In all our actions, we shall be guided by a code of behavior which reflects our values, unimpeded by circumstance, personal gain, public pressure or private temptation.

Responsibility: We will be accountable for the care and welfare of others and responsible for the intended and unintended consequences of our actions.

A university education is more than the courses offered and the experiences made available. It is the architecture of those elements designed to create defined results. As a learning community, we focus our efforts on the accomplishment of the following outcomes and attributes.

Our graduates:

  1. Understand the tradition of freedom.

  2. Have a broad practical understanding of their chosen field.

  3. Are familiar with the ideas driving enterprise leaders.

  4. Communicate effectively in speech and writing.

  5. Understand complex global issues.

  6. Have a constant attraction to new ideas.

  7. Can explain their personal values.

  8. Understand the aesthetic, creative, and spiritual elements of life.

  9. Are effective self-evaluators.

  10. Are action oriented.

  11. Are skilled at detecting and solving problems.

  12. Seek lifelong education.

The Northwood Idea

We view a Northwood University education as an investment in your future. Any person who devotes time to a Northwood education gives up the opportunity to devote that time to all the other pursuits he or she might engage in during that time.

The Value of The Idea

We believe that competitive, productive effort can overcome obstacles, solve problems, and achieve goals; that human beings can make a difference in the world in which they live; that political and economic freedom are of paramount importance in releasing creativity and productivity; that sacrifice--savings--is a necessary prerequisite to progress; that equality of opportunity based on contribution and inequality of reward using the same criteria are not only appropriate, but the necessary conditions; in a system not forced into conformity with some master plan; that it is the differences among us that make us interesting and useful to each other; in the freedom to fail. We must be free to bear the positive and negative consequences of our actions; that in a competitive system, all who participate benefit from it; we dedicate ourselves to the elimination of artificial barriers to equal opportunity for all human beings. Racial, religious and sexual barriers are anathema to us; that an understanding and appreciation of the arts and humanities is a primary source of human enrichment in the lives of productive human beings; that education is never something that one person can do to another. It is, rather, something two people do together. This means that an educational institution is, primarily, a facilitator of knowledge.

We practice a healthy skepticism of large and powerful government because we think history has clearly demonstrated that such structures move rapidly from being of the people toward being over the people, and freedom is lost in the balance. Our intolerance of monolithic power is consistent across the business, labor, and government spectrum. We suspect, furthermore, that as a society we cannot gain from the establishment of legal monopolies except in a very few and constrained circumstances.

This is The Northwood Idea.

History

On March 23, 1959, two young men with an idea, a goal, and a pragmatic philosophy to encompass it all, broke away from their careers in a traditional college structure to create a new concept in education.

Their visionary idea became a reality when Dr. Arthur E. Turner and Dr. R. Gary Stauffer enrolled 100 students at Northwood Institute, using a 19th century mansion in Alma, Michigan, as a school building, a small amount of borrowed money for operating expenses, and a large amount of determination.

Northwood was created as the world was changing. The Russians had launched Sputnik and America was soon to follow. Stauffer and Turner watched the race to space. They envisioned a new type of university-one where the teaching of management led the way. While the frontiers of space were revealing their mysteries, Stauffer and Turner understood all endeavors - technical, manufacturing, marketing, retail, every type of business - needed state-of-the-art, ethics-driven management.

Time has validated the success of what these two young educators called "The Northwood Idea" - incorporating the lessons of the American free-enterprise society into the college classroom.

Dr. David E. Fry took the helm in 1982 and then Dr. Keith A. Pretty in 2006, each continuing the same ideals as Stauffer and Turner, never wavering from the core values, the University grew and matured. Academic curricula expanded; Northwood went from being an Institute to an accredited University, the DeVos Graduate School of Management was created and then expanded; the Adult Degree Program and its program centers expanded to over 20 locations in eight states; international program centers were formed in Malaysia, People's Republic of China, Sri Lanka, and Switzerland; and significant construction like the campus Student Life Centers added value to the Northwood students' experience. New endeavors such as Aftermarket Studies, entertainment and sports management and fashion merchandising along with a campus partnership in Montreux, Switzerland, demonstrate an enriched experience for all our students.

With a clearly articulated mission to develop the future leaders of a global, free-enterprise society, Northwood University is expanding its presence in national and international venues. Professors are engaged in economic and policy dialogue; students are emerging as champions in regional and national academic competitions. At all campuses and in all divisions, Northwood University is energized and is actively pursuing dynamic programming and increased influence.

Northwood University educates managers and entrepreneurs - highly skilled and ethical leaders. With over 35,000 alumni and a vibrant future ahead, The Northwood Idea is alive and well.

This school offers programs in:
  • English

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Programs

This school also offers:

BBA

Bachelor Advertising and Marketing

Campus Full time 4 years September 2018 USA Midland

The Advertising & Marketing major at Northwood University is for those who want to be creatively challenged and have the chance to make exciting, memorable things happen—even before graduation. [+]

Have you ever wondered what you would do for a Klondike bar? Or bought a Sun Drop simply because “Drop it like it’s hot” was such a fun campaign? Chances are you’ve even sung McDonald’s, “Ba, da, ba, ba, ba, I’m lovin’ it” a time or two as well. Whether you’re interested in writing jingles, building brand strategies and marketing plans, or exploring the world of digital and social media, your future in this industry is calling. The Advertising & Marketing major at Northwood University is for those who want to be creatively challenged and have the chance to make exciting, memorable things happen—even before graduation. A Degree that Works Alumni from this program are rocking the advertising and marketing worlds at many domestic and international companies, including: BBDO Detroit, Inc. Bailey Edward Architecture Campbell Ewald CBS Outdoor General Motors JD Power and Associates JWT Kraft Foods Leo Burnett McKenzie Rhody & Hearn, LLC McCann Erickson Net Profit Marketing Strategic Research Associates Team Detroit The Dow Chemical Company Young & Rubicam Education in Action The Advertising & Marketing curriculum provides hands-on experience in every corner of the industry. Our students actually develop full advertising and marketing campaigns—for real clients—starting in their freshman year. Between class projects, networking with professionals, and the opportunity to join groups like the American Advertising Federation (AAF) and American Marketing Association (AMA), you'll be well equipped for whichever career path suits you. Once we're done with you, the choice will be yours. Do you want to... [-]

Bachelor Automotive Marketing and Management

Campus Full time 4 years September 2018 USA Midland

Northwood has educated thousands of students to manage and own successful new and independent automotive dealerships, and has worked with countless dealers, general managers, managers, and employees within dealerships to help them improve performance. [+]

Automobiles are much more than a means of transportation. They signify our freedom, sense of independence, and often reflect our personality. You know when you own one that you can go anywhere the road takes you, even if you're the type who likes to drive off the beaten track. That's why Northwood's Automotive Marketing & Management graduates are in such high demand. They understand the people, passions, and processes that get two- and four-wheeled vehicles from our dreams to our driveways. They also understand the business models, supply chains, and financial strategies necessary to keep the wheels of the automotive industry spinning. You could say NU students and alumni are considered the premium package when it comes to employment. Northwood has educated thousands of students to manage and own successful new and independent automotive dealerships, and has worked with countless dealers, general managers, managers, and employees within dealerships to help them improve performance. If you see the automotive industry in your future, Northwood University is where the rubber meets the road. We aren't the only ones impressed by our Automotive Marketing & Management program, see what the industry has to say about Northwood University for yourself. A Degree that Works Automotive marketing & Management has the unique reputation of having students employed before they graduate. The employment rate for 2012 graduates was over 95% all in the field of Automotive Marketing & Management (according to 2012 alumni career survey). Our graduates hold high positions in automotive companies all over the... [-]

Bachelor Economics

Campus Full time 4 years September 2018 USA Midland

Northwood's Economics curriculum includes courses designed to prepare you for a broad range of careers in business, government, and law. [+]

A wise economics teacher once said, "Supply and demand. That is all." Okay, maybe that isn't a direct quote, but as far as most students are concerned, it's about all they took away from their high school economics class. However, there exists a certain breed of student who sees the supply and demand curve as more than an "L" and an "X". Just as John Nash in A Beautiful Mind looked at a set of numbers and saw patterns and relationships, these students look at rising gas prices and see graphs, intersecting lines, a surplus here and a shortage there; and develop explanations beyond, "Well, you know, the economy just stinks." Economics is the issue of our times, affecting everything from how much gas we can put in our cars to how much we pay for a soda—and even which college or university we will attend (FYI, Northwood's Financial Aid department helps to make your private education affordable!). Whether as close as home or as far as the other side of the world, the opportunities for Economics majors are world-wide and wide-ranging. So if you caught the John Nash reference and immediately began a Nash equilibrium calculation, you'll fit right in. If not, don't worry; you'll be an expert in no time. A Degree that Works Northwood's Economics curriculum includes courses designed to prepare you for a broad range of careers in business, government, and law. Nationwide, economics majors have the highest average score on Law School Admission Tests. Others... [-]

Bachelor Entertainment, Sport and Promotion Management

Campus Full time 4 years September 2018 USA Midland

With Northwood's Entertainment, Sport & Promotion Management program, you can pursue a career in the biz, but out of the limelight. [+]

We've all been there. Hitting high notes as we belt it out into a hairbrush. Then a smooth spin on the heels to look in the mirror and think, "I look sooo good. Forget school, I'm heading straight for the top of the charts." And unfortunately for most of us, that dream came to a screeching halt when we first recorded our voices on a cell phone and realized the high notes were actually a "swing and a miss." If you're reading this, you probably stayed in school and started planning out a career outside of showbiz. But before you give up on the dream, consider this—Shaun White (Olympic gold medalist) doesn't score endorsement deals, start a clothing and shoe line, or handle the business of his sports career on his own; he has teams of professionals helping him out. Likewise, Justin Bieber has a whole crew of people making sure his shows run smoothly, his interviews go well, and most importantly, ensuring that his hair looks good. With Northwood's Entertainment, Sport & Promotion Management program, you can pursue a career in the biz, but out of the limelight. Career opportunities in this industry have as much range as Mariah Carey's voice and include sports and entertainment marketing, sales promotion management, retail services, public relations, strategy development, research and analysis, event management services, hospitality, food and beverage management, spokesperson relations, business negotiations, sales and incentives, and advertising production coordination. Northwood students seeking to be the next Jerry Maguire and pursue... [-]

Bachelor Entrepreneurship

Campus Full time 4 years September 2018 USA Midland

If you’re motivated by the idea of one day bringing your ideas to life, of creating a product, service, or company, of being your own boss—and of course of being in control of your own profits—Entrepreneurship at Northwood University is the program for you. [+]

Do you know the difference between someone with a great idea and someone who turns their idea into a great business opportunity? One is an average Joe and the other is an entrepreneur. If you’ve seen The Social Network, you know the impact young entrepreneurs can have on the world is huge, and the reward can actually be as big as your dreams. For some, the entrepreneurial bug bites at a very young age. You may have started in elementary school with a home-made lemonade stand. In middle school you may have moved up to raking yards, babysitting, or building websites for extra cash. Chances are, you’ve always been goal-oriented and ambitious. If you’re motivated by the idea of one day bringing your ideas to life, of creating a product, service, or company, of being your own boss—and of course of being in control of your own profits—Entrepreneurship at Northwood University is the program for you. A Degree that Works B.Y.O.B.—At Northwood, this means "Be Your Own Boss." Because entrepreneurship offers so many career avenues, your employment opportunities are compounded. Whether launching a small-business start-up or running a non-profit organization, managing a family-owned business or leading innovation as a corporate entrepreneur, revolutionizing an industry or creating a new one altogether—Northwood is the place to begin. You will find our students and graduates as inventors or owners of: Avocado, Inc. Caveman Bob's Paleo Brands, LLC Clarity Consulting and Design, LLC Dynamisis, LLC Experience Marketing, Inc. Element of Nutrition Ford Motor Company... [-]

Bachelor Fashion Marketing and Management

Campus Full time 4 years September 2018 USA Midland

As an FMM graduate, you can experience a plethora of career options. Would you like to be a merchandise buyer, merchandise planner, fashion journalist, market researcher, store manager, merchandise allocator, visual merchandiser, manufacturer's representative, trend forecaster, stylist, catalog development specialist, style director, website coordinator, designer, or entrepreneur? [+]

Step, step, step, step, pause. Hand on the hip, turn, turn, spin. You applaud, but not for the model. That was a fine piece of fashion, the music was right on cue, and the lighting set the perfect mood. Fashion runs in your blood. You understand its importance. You see it when you go into the stores—how the pieces are put together on the mannequins, how the prints and fabric textures work together like art. You buy fashion magazines only to tear out ads that you find inspiring, creative, and desirable. What we wear influences perceptions—of ourselves, of others, and of our culture. Before the first word is spoken, we draw an impression; and you know the first one is the most important. The thing about navigating the fashion industry is that there is no "perfect pattern" to follow. It's one of the most dynamic aspects of our culture. Styles change from season to season, for each event, and for each person's own height, weight, personality, and environment. These unique people require a myriad of methods in which to be reached. Now more than ever, the competitive world of fashion demands that young leaders possess an inventive mind, passion for fashion, and flair for business. But you can't have a complete industry education if you don't get out of the classroom. A Degree that Works As an FMM graduate, you can experience a plethora of career options. Would you like to be a merchandise buyer, merchandise planner, fashion journalist, market... [-]

Bachelor Hospitality Management

Campus Full time 4 years September 2018 USA Midland

Northwood’s Hospitality program is designed to harness your inner sense of hospitality and turn it into a personally satisfying and financially rewarding career. [+]

Would you mind grabbing us a glass of ice water? If you got up and brought back some water, thanks. You're very kind. If you asked, "Crushed or cubed?" then returned with a glass, an accompanying pitcher of water, and fresh blueberry muffins, you’ve landed on the right page. Northwood’s Hospitality program is designed to harness your inner sense of hospitality and turn it into a personally satisfying and financially rewarding career. Pursuing a career in "hospitality" has many meanings and the demand for leaders who understand how this multifaceted industry works is clear (since it’s the largest business activity in the world). So whether your dream is to manage a large hotel chain, lead a kitchen crew, plan major events, have an office that sails around the world on a cruise ship, or have your name on the front of your own Bed & Breakfast, you know you have a lot of options. Your passion for people combined with the business savvy you acquire from Northwood is the perfect recipe for success. Grandma may have taught you how to make a mean maple-glazed salmon, but did she teach you how to start your own restaurant? Many of our graduates are successful entrepreneurs. A Degree that Works Below is a partial list of the many places you'll find our students at work: AVID Sportswear Catawba Island Club Chef Master USA ConocoPhillips Company Cosmopolitan of Las Vegas Lansing Lugnits Marriott Corporation McCormick & Schmicks Seafood Restaurants, Inc. Norwegian Cruise Line Paxahau... [-]

Bachelor in Accounting

Campus Full time 4 years September 2018 USA Midland

Northwood Accounting degree program students get a head start over students at most other colleges and universities because Northwood students begin Accounting courses during the first semester of study. [+]

At Northwood, we understand the importance of developing strong accountants who can crunch numbers and also serve as valuable business advisors who know the ins and outs of a company's financials. We will teach you all about profit maximization, cost-cutting initiatives, and financial analysis. You will quickly learn that by managing a company's financials, you are managing its future. Accounting is the language of business and we'll make sure you speak it fluently. Northwood Accounting degree program students get a head start over students at most other colleges and universities because Northwood students begin Accounting courses during the first semester of study. Another major advantage of Northwood's Accounting program is the integration of management courses in the overall accountancy curriculum. The combination of the Accounting and Management curriculums are so closely integrated that the course of study culminates in a Bachelor of Business Administration degree. A Degree that Works Graduates of Northwood's Accounting program can be found in leadership positions at local, regional, national, and international firms. (You should be seeing a pattern here...) Recent graduates have accepted jobs at leading corporations, including: Andrews Hooper Pavlik PLC Deloitte KPMG Plante & Moran, PLLC PricewaterhouseCoopers LLP The Dow Chemical Company The Rehmann Group Titan International Walt Disney World Yeo & Yeo Education in Action Start your major on day one. Offered as a Four Year BBA/MBA option for those who qualify. Integrates management courses. Opportunity to become student members of professional associations that will keep you ahead of the game: American... [-]

Bachelor in Finance

Campus Full time 4 years September 2018 USA Midland

From global corporations to small business enterprises, and big family fortunes to the small budgets of college students, having financial savvy is a must. With the knowledge and experience you’ll gain from Northwood University, you can increase the bottom line of others while making a profitable career for yourself. Seems like a fair tradeoff. [+]

People who work in finance affect every person—and every business—because “money makes the world go round.” You were probably told the reason you should go to college is to get a good job and what? That’s right, make good money. From global corporations to small business enterprises, and big family fortunes to the small budgets of college students, having financial savvy is a must. With the knowledge and experience you’ll gain from Northwood University, you can increase the bottom line of others while making a profitable career for yourself. Seems like a fair tradeoff. Here are some ways you can make a difference while making a nice future for yourself: Help your company raise capital to finance a growth plan, resulting in new jobs. Raise money to build roads, bridges, schools, and hospitals. Help customers finance businesses, homes, or a college education. Work closely with clients to develop their complete financial picture and advise them on how to best achieve their financial goals. Invest the funds of other people. A Degree that Works Industries where you will find many of our graduates include: Automobile Finance Companies Banks Brokerage Houses City, State, and Federal Government Agencies Corporate Finance Departments Credit Unions Financial Planning Companies Insurance Companies Law School Wall Street Exciting positions for Finance majors include: Financial Analyst CIA Agent FBI Agent Financial Officer Financial Sales Representative Investment Banker Insurance Fraud Investigator IRS Agent Loan Officer Risk Manager Trust Officer Education in Action Your professors are highly qualified educators with extensive,... [-]

Bachelor International Business

Campus Full time 4 years September 2018 USA Midland

The International Business major is not industry-specific; therefore, you can find internships, practicums, and employment within any industry of your choice, within the United States or abroad. [+]

Have you ever placed your finger on a globe, closed your eyes, and gave it a spin to see what country you would land in? For some, that was a fun game. For others it was the beginning of a bigger dream. If you look at the tag of your shirt, the car you drive, or your favorite piece of technology, you’ll see that international influences are everywhere. When it comes to a career in international business, you can imagine your options span latitudes and longitudes. So whether your big dream involves doing business with partners in countries half way around the world or on your own home turf—whether it involves living in another land or closing the next big business deal over Skype™—a world of opportunities await you. A Degree that Works The International Business major is not industry-specific; therefore, you can find internships, practicums, and employment within any industry of your choice, within the United States or abroad. Graduates in this major: The International Business major is not industry-specific. You can apply for a position in any business of your choice, both in manufacturing and service industries. The types of companies where past graduates have found employment are: airlines, banks, hotels, resorts, financial services firms, manufacturing industries, and retail, to name a few. Employment opportunities also exist in government departments and the diplomatic corps. It is also a good major to take if you with to pursue graduate studies in business or law. Positions held by graduates of... [-]

Bachelor Management

Campus Full time 4 years September 2018 USA Midland

At Northwood, we take the doers, the natural-born leaders, and mold them into managers of tomorrow's business world. Think of Northwood as a playground for future professionals. [+]

You may have heard the phrase, "play nice in the sandbox." Well, it's in that very sandbox that some of the most important business skills are first developed, like working in groups, sharing, dealing with conflict, and not throwing stones (or sand). It's where some of us discovered we were born to rule that sandbox—that we were destined to be leaders. No matter where your career path takes you, it's bound to involve working with others. Your effectiveness will depend on your knowledge of the industry you work in, dedication to the company you work for, and your ability to work independently or with a team to get things done. So now the size of your sandbox has grown, but the principles haven't changed. At Northwood, we take the doers, the natural-born leaders, and mold them into managers of tomorrow's business world. Think of Northwood as a playground for future professionals. While we don’t have slides and swing sets, we will equip you with the skill sets to help you slide right in to many rewarding job opportunities! A Degree that Works This major is not industry-specific; therefore, you can pursue any industry of your choice. The following is a partial list of where you will find some of our graduates employed. Bayer Healthcare, LLC Blue Cross Blue Shield Association BMW, Braman Motorcars British Petroleum PLC (BP) Century 21 Signature Realty Cartus Consulting Services Group Champion Laboratories, Inc. Con Soleil Business Services, LLC Design Financial, Inc. FLIR Commercial Systems BV,... [-]

Bachelor Management Information Systems

Campus Full time 4 years September 2018 USA Midland

The MIS program is continually assessed and rebuilt to ensure the program is up-to-date with current trends in the business world. You’ll have the best of both worlds, a proficiency in technology and a business management background. [+]

The American labor force used to be driven by two hands and a little elbow grease. When a toiling worker became sick, productivity declined dramatically and it was up to a doctor to diagnose the problem and keep the wheels of industry churning. Today we have a new player in the working world—a digital co-worker called technology. This technology is the means by which most business communications, transactions, and information is shared, managed, and stored. Who can set up the networks, create more security, add more efficiency, develop plans and programs, and troubleshoot the problems to maintain high levels of productivity? The MIS (Management Information Systems) graduate of Northwood University! The MIS program is continually assessed and rebuilt to ensure the program is up-to-date with current trends in the business world. You’ll have the best of both worlds, a proficiency in technology and a business management background. As a result, the average starting salary for Northwood University’s recent graduates exceeds $40,000. Cha-ching! A Degree that Works MIS majors are needed in nearly every industry. Here are a few positions held by our graduates: Chief Information Officer Data Specialist eRecord Program Manager Information Technology Analyst Information Technology Consultant Manufacturing System Analyst Network Manager President Senior Manager of Vendor Relations Senior Systems Administrator Technical Lead Technical Project Manager Web Application Analyst Web Developer A partial list of companies who currently employ our graduates include: Dow Corning Corporation Healthport LLC Infinite Solutions Group, Inc. IT Networks at SAIC Motor PNC Financial Services Group,... [-]

Bachelor Operations & Supply Chain Management

Campus Full time 4 years September 2018 USA Midland

You can see how the effective management of operations within the supply chain has a tremendous impact on the success of an organization. Professionals from diverse industries indicate there is a very high demand for employees who are competent in these areas, and that there is a shortage of graduates with the necessary competencies. [+]

Let’s say you’re looking for some cutting-edge technology to bring with you to Northwood. There are a lot of cool, new products to choose from—but one out there is special. It meets all your expectations. You purchase it online and within three business days it’s there at your doorstep. Sounds simple, right? That’s because a product’s journey between the “click” and the “doorbell” is handled by a multitude of manufacturers, suppliers, transporters, warehouses, and retailers who work with the speed and focus of logistical Ninjas. They are part of the product’s supply chain. So, getting from the assembly plant to your hands in three days requires some pretty serious communication, planning, and teamwork. You can see how the effective management of operations within the supply chain has a tremendous impact on the success of an organization. Professionals from diverse industries indicate there is a very high demand for employees who are competent in these areas, and that there is a shortage of graduates with the necessary competencies. They expect demand to keep growing over the long term, making graduates of this program highly desirable. The array of companies needing supply chain expertise is nearly endless. A Degree that Works The Operations & Supply Chain Management graduate can look forward to a great career including the following positions: Supply Chain Manager Purchasing Manager Project Manager Quality Manager Business Process Manager Inventory Control Specialist Logistics Analyst Supply Chain Analyst Education in Action We pride ourselves on preparing you for your future career... [-]

Videos

International Student Testimonials – How has Northwood helped you?

Northwood University 2015 Style Show “Labels of Love” Promo

Northwood University Auto Show 2014