Vega School of Brand Leadership

Introduction

Vega was founded in 1999 in recognition of the shifting global focus towards Brand Leadership and Management and the increasing demand for creative and innovative brand thinkers. The accredited Independent Institute of Education, Degrees, Honours and Masters programmes are well known and respected by the brand, marketing and communications industries.

Vega School, an educational brand of the Independent Institute of Education, believes that brands are the world’s greatest assets for meaningful change. Vega, therefore, aims to graduate a new breed of a thinker by delivering fully accredited Certificates, Baccalaureates, Honours and Masters programmes in brand building and creative communication. Vega’s mantra - wisdom with magic - communicates its belief in creative strategic thinking. An IIE Vega graduate is an explorer who is smart, colourful and passionate, but generally dissatisfied with the status quo because he/she knows that brands, businesses, economies and societies can be healthier and do better for people.

The IIE graduates successfully contribute to society in diverse corporate and social arenas.

About Vega

Vega is the name of the brightest star in the celestial constellation of Lyra. Due to its intense luminescence and the crucial role it plays in maritime navigation, Vega has been described by astrophysicist Austin F. Gulliver as "the next most important star in the sky after the Sun".

Founded in 1998 by a breakaway group of pioneers, mavericks and innovators, Vega School was born in response to the urgent need for a paradigm shift away from conventional marketing communications. The traditional approaches to brand-building, marketing and advertising had been exhausted and were rapidly reaching their sell-by date. A new school of thought was called for and Vega answered that call.

The belief that the brand is born to lead is the cornerstone of the Vega philosophy. In the words of Vega founder Gordon Cook, "a brand delivers particular and unique meaning in order to add value and connect with people." In other words, a brand is not merely the name of a product but the manifestation of an identity and, more importantly, a purpose: think of brands such as Apple, Greenpeace and Google and you quickly realise that brands are far more than letters and logos but powerful cultural forces shaping the world as we know it.

Our Teaching Philosophy

The core pedagogic principle embraced by Vega is reflected in our very name. Since Vega is the navigational star, the concept of navigation is central to Vega’s unique teaching methodology. Vega lecturers are navigators: we are driven by the ethos of pro-active, expert guidance rather than that of merely imparting information that is passively absorbed.

Central to the navigational process is the dialogue established between navigator and student. The rigorous examination, review and critical analysis of ideas allow for the continual evolution of concepts into final crafting to produce the most refined and meaningful results possible. Perhaps the most important cornerstone of the Vega teaching philosophy is that enshrined in our mantra wisdom with magic. Expressed in this dictum is the fundamentally synergistic nature of the relationships between creativity and strategy; inspiration and innovation; idea and deed.

Our Val u es

  • We believe in creativity with strategic intent
  • We believe in creative application of borderless knowledge
  • Our studio is the human imagination and we are here to have crayon-bright fun
  • We strive to always be socially and culturally relevant
  • We believe in always being warmly and immediately human because this gives the space for wisdom with magic to surface
  • We strive to be at the leading edge in innovation
  • We link business to profit by adding value to the lives of people
This school offers programs in:
  • English

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Programs

This school also offers:

BA

BA Creative Brand Communications Degree

Campus Full time 3 years February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​The BA in Creative Brand Communications develops creative thinking, problem solving skills, concept development, and crafting of brand communication in a chosen core discipline. The programme also develops critical thinking skills and real world insight into creative brand communication strategy. Throughout the degree students work in multi-disciplinary teams engaging in real-world brand challenges and industry briefs providing innovative solutions and strategic creative executions. Students graduate with an industry ready portfolio in copywriting, multimedia design or visual communication exhibited at the annual student showcase, followed by an internship.​ [+]

BA Creative Brand Communications Degree

The BA in Creative Brand Communications develops creative thinking, problem solving skills, concept development, and crafting of brand communication in a chosen core discipline. The programme also develops critical thinking skills and real world insight into creative brand communication strategy. Throughout the degree students work in multi-disciplinary teams engaging in real-world brand challenges and industry briefs providing innovative solutions and strategic creative executions. Students graduate with an industry ready portfolio in copywriting, multimedia design or visual communication exhibited at the annual student showcase, followed by an internship.​ ... [-]


BA Honours in Creative Brand Communications

Campus Full time 1 year February 2018 South Africa Durban Cape Town Johannesburg Pretoria + 3 more

The newly evolved BA Honours in Creative Brand Communications will equip you with advanced strategic thinking skills, an academic platform for further studies into a Masters programme and higher order conceptual and creative communication skills. The purpose of the programme is to develop a portfolio of professional creative work (in the domain of Copywriting, Multimedia Design and Visual Communication) illustrative of resilient solutions to complex brand communication challenges and an advanced set of skills in the execution thereof. [+]

BA Honours in Creative Brand Communications

​Bordeaux, Cape Town and Durban campuses only

The newly evolved BA Honours in Creative Brand Communications will equip you with advanced strategic thinking skills, an academic platform for further studies into a Masters programme and higher order conceptual and creative communication skills. The purpose of the programme is to develop a portfolio of professional creative work (in the domain of Copywriting, Multimedia Design and Visual Communication) illustrative of resilient solutions to complex brand communication challenges and an advanced set of skills in the execution thereof. The ability to apply innovative thinking to multiplex problems is what our industry looks for in those passionate about their craft. ... [-]


BA Honours in Strategic Brand Communication

Campus Full time 1 year February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

The BA Honours in Strategic Brand Communication explores the nature of creative and strategic thinking and the development of innovative and accountable communication strategies for brand building. Students engage with various brand identity and architecture models, consumer insights, research methodologies, strategic models, brand communication tools, channel and media planning options, and stakeholder relationship management. Students will specialise in strategy development and acquire skills that can be utilised in brand organisations as well as communications consultancies and agencies. [+]

BA Honours in Strategic Brand Communication

The BA Honours in Strategic Brand Communication explores the nature of creative and strategic thinking and the development of innovative and accountable communication strategies for brand building. Students engage with various brand identity and architecture models, consumer insights, research methodologies, strategic models, brand communication tools, channel and media planning options, and stakeholder relationship management. Students will specialise in strategy development and acquire skills that can be utilised in brand organisations as well as communications consultancies and agencies. The research methodology module enables the student to pursue research in an area of particular interest.... [-]


BA Strategic Brand Communication Degree

Campus Full time 3 years February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

The BA in Strategic Brand Communication develops students in strategic thinking and planning for a broad range of communication industries. The programme develops strategic skills in identifying, exploring, analysing and solving brand communication challenges through the development and implementation of accountable and original brand communication strategies. To this end the programme also trains students in the practice of channel planning, digital strategy and project management. [+]

BA Strategic Brand Communication Degree

The BA in Strategic Brand Communication develops students in strategic thinking and planning for a broad range of communication industries. The programme develops strategic skills in identifying, exploring, analysing and solving brand communication challenges through the development and implementation of accountable and original brand communication strategies. To this end the programme also trains students in the practice of channel planning, digital strategy and project management.

Modules

Year 1

Critical Thinking and Media Studies 1 Strategic Brand Communication 1 Business Communication and Digital Media 1 Principles of Innovation Brand Communication Project Management ... [-]

BBA

BBA Brand Building & Management Degree

Campus Full time 3 years February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​The BBA in Brand Building & Management develops students' insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. [+]

BBA Brand Building & Management Degree

​The BBA in Brand Building & Management develops students' insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year.... [-]


Bachelor

Bachelor of Computer and Information Sciences: Game Design and Development Degree

Campus Full time 3 years February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​This Bachelor of Computer and Information Sciences degree will equip students with the necessary skills to pursue a career in creating gaming content for everything from home consoles and computers, to emerging platforms like mobile phones and other hand held devices. A graduate will be qualified for a career in business - as a developer for gamification applications, business applications and mobile apps. [+]

Bachelor of Computer and Information Sciences: Game Design and Development Degree

This Bachelor of Computer and Information Sciences degree will equip students with the necessary skills to pursue a career in creating gaming content for everything from home consoles and computers, to emerging platforms like mobile phones and other hand held devices. A graduate will be qualified for a career in business - as a developer for gamification applications, business applications and mobile apps.

This industry-focused 3-year qualification provides students with the knowledge and experience that they will need to create both two-dimensional and three-dimensional games. Students will examine various factors relevant to the computer games industry whilst gaining a broad understanding of the entire computer game development supply chain. Students graduate with an industry ready portfolio in game design and development exhibited at the annual student showcase, and followed by an internship.... [-]


BCom Digital Marketing Degree | Digital Marketing

Campus Full time 3 weeks February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​The programme prepares students for a career in Digital Marketing; to use technology to communicate brand, product and service messages to a target audience; and to grow business. Graduates will be able to apply search engine, mobile and online marketing insight in guiding technology specialists and developers in the planning and implementation of digital marketing strategies. In addition, the qualification ensures that students understand the brand and business environment with regard to digital marketing, management, financial and project management. [+]

BCom Digital Marketing Degree | Digital Marketing

​The programme prepares students for a career in Digital Marketing; to use technology to communicate brand, product and service messages to a target audience; and to grow business. Graduates will be able to apply search engine, mobile and online marketing insight in guiding technology specialists and developers in the planning and implementation of digital marketing strategies. In addition, the qualification ensures that students understand the brand and business environment with regard to digital marketing, management, financial and project management. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. ... [-]


BCom Honours in Strategic Brand Management

Campus Full time 1 year February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​​This honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity. [+]

BCom Honours in Strategic Brand Management

​​This honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity.

Modules Brand and Brand Building Research Methodology Financial, Economic & Legal Aspects for Strategic Brand Management Practice of Strategic Brand Management Strategic Brand Management & Leadership Career Opportunities ... [-]

BCom Strategic Brand Management Degree

Campus Full time 3 years February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. [+]

BCom Strategic Brand Management Degree

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. ... [-]


BCom Strategic Brand Management Degree

Campus Full time 3 years February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. [+]

BCom Strategic Brand Management Degree

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. ... [-]