IMM Graduate School of Marketing

Introduction

About the IMM Graduate School of Marketing

Marketing is fundamental to the success of any business, whether big or small, and the IMM GSM plays a major role in promoting the importance of marketing not only as a career, but also as the way to orientate a business.

Mission

The mission of the IMM Graduate School of Marketing (IMM GSM) is to continually bestow relevant and quality marketing skills, knowledge and competencies to its learners, thus creating professionally qualified and well-equipped marketers, who are fully skilled and able to practise effectively in the business environment. In this manner, IMM GSM graduates will contribute to the overall development of a sound and globally acknowledged economy.

Vision

The IMM GSM strives to be the distance-learning provider of choice and the Centre of Excellence for marketing and marketing-related disciplines in southern Africa. In our endeavours to become the touch point for marketing knowledge and information, the IMM GSM will continue to provide all stakeholders with superior and professional customer service and subject matter of the highest academic integrity.

This school offers programs in:
  • English

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Programs

This school also offers:

Bachelor

Bachelor of Philosophy Honours in Marketing Management

Campus Full time Part time 1 - 2 years February 2018 South Africa Johannesburg + 1 more

The BPhil Honours in Marketing Management will be offered at level 8 of the NQF (HEQF aligned) and will [+]

The BPhil Honours in Marketing Management will be offered at level 8 of the NQF (HEQF aligned) and will consist of 140 credits. Admission criteria A suitable Bachelors Degree on NQF level 7 with Marketing Management 3 as a major module. A CV and motivational letter are required. Any other equivalent qualification. Applicants are required to complete the Postgraduate Application for Admission form for the BPhil Honours in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: The Dean: Post Graduate Studies IMM GSM P O Box 91820 Auckland Park 2006 A non-refundable deposit must accompany the application form. Applicants may be required to write and pass access modules before continuing with the BPhil Honours in Marketing Management. The programme is divided up as follows: Submission of assignments in certain modules. Please refer to the Calendar of Events. An open book examination in certain modules. Please refer to the Calendar of Events. Completion of a marketing practicum. No examination or assignment required. There will be a practical assessment. Completion of a marketing research report. No examination or assignment required. There will be a practical assessment. The BPhil Honours in Marketing Management comprises of five compulsory and one elective module and is structured as follows: AGM401 - Advanced Global Marketing 4 (20 credits) AMP401 - Advanced Marketing Practicum 4 (40 credits) - practical assessment. No assignment or written examination required. AMRT401 - Advanced Marketing... [-]

BCom in Marketing and Management Science

Campus Full time 3 years February 2018 South Africa Johannesburg

The BCom in Marketing and Management Science has been approved by the Council on Higher Education (CHE) and will be offered by the IMM GSM over and above [+]

The BCom in Marketing and Management Science has been approved by the Council on Higher Education (CHE) and will be offered by the IMM GSM over and above the current offering of the BBA in Marketing Management. The South African Qualification Authority ID number is 90737. The BCom in Marketing and Management Science combines the marketing function with associated support functions such as distribution, logistics and project management with a strong focus on business research. This qualification is aimed at fulfilling a management role in the industry and therefore has a strong business focus. The BCom in Marketing and Management Science will provide students with specialised marketing and management knowledge as well as the skills to apply that knowledge in order to further their careers through academic studies. Students wishing to enquire about this programme are requested to make contact with a Student Consultant at any IMM GSM office or call the IMM GSM on 0861 IMM GSM or on +27 (0)11 628 2000. Programme information The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. This qualification comprises 19 compulsory modules. Admission requirements Admission requirements for prospective students who have matriculated up to and including 2007: Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years... [-]

BBA

Bachelor of Business Administration (BBA) in Marketing Management

Campus Full time Part time 3 - 4 years February 2018 South Africa Johannesburg + 1 more

The BBA in Marketing Management comprises compulsory modules and elective modules [+]

The BBA in Marketing Management comprises compulsory modules and elective modules. This degree consists of 20 modules and is structured as follows: Year 1 MAR101 - Marketing 1 (20 credits) BC101 - Business Communication 1 (20 credits) BL101 - Business Law 1 (20 credits) BM101 - Business Management 1 (20 credits) BS101 - Business Statistics 1 (20 credits) ECO101 - Economics 1 (20 credits) FM101 - Financial Management 1 (20 credits) Year 2 MAR202 - Marketing 2 (20 credits) BM202 - Business Management 2 (20 credits) ECO201 - Economics 2 (20 credits) FM202 - Financial Management 2 (20 credits) MC201 - Marketing Communications 2 (20 credits) Elective (20 credits) Year 3 MAR303 - Marketing 3 (20 credits) BM303 - Business Management 3 (20 credits) FM303 - Financial Management 3 (20 credits) IAM301 - International and Africa Marketing 3 (20 credits) MRT301 - Marketing Research: Theory 3 (20 credits) MRP302 - Marketing Research: Project 3 (20 credits) Elective (20 credits) Elective modules You will need to select two of the following: BM001 - Brand Management (20 credits) BBM001 - Business-to-Business Marketing (20 credits) EC001 - e-Commerce (20 credits) ENT001 - Entrepreneurship (20 credits) HRM001 - Human Resource Management (20 credits) PM001 - Product Management (20 credits) RM001 - Retail Marketing (20 credits) SEM001 - Services Marketing (20 credits) SPM001 - Sponsorship Management (20 credits) THM001 - Tourism and Hospitality Marketing (20 credits) The BBA in Marketing Management will be offered at level 7 of the NQF (HEQF aligned) and will consist... [-]