IMM Graduate School of Marketing

About the IMM Graduate School of Marketing

Marketing is fundamental to the success of any business, whether big or small, and the IMM GSM plays a major role in promoting the importance of marketing not only as a career but also as the way to orientate a business.

Mission

The mission of the IMM Graduate School of Marketing (IMM GSM) is to continually bestow relevant and quality marketing skills, knowledge and competencies to its learners, thus creating professionally qualified and well-equipped marketers, who are fully skilled and able to practise effectively in the business environment. In this manner, IMM GSM graduates will contribute to the overall development of a sound and globally acknowledged economy.

Vision

The IMM GSM strives to be the distance-learning provider of choice and the Centre of Excellence for marketing and marketing-related disciplines in southern Africa. In our endeavours to become the touch point for marketing knowledge and information, the IMM GSM will continue to provide all stakeholders with superior and professional customer service and subject matter of the highest academic integrity.