Written by Alyssa Walker

Fast food giant Taco Bell is at it again

Taco Bell recently launched its Live Más Scholarship designed to give the "next generation of innovators, creators, and dreamers" a chance to make a difference.

In 2019, the Taco Bell Foundation will award $4 million in scholarships: $1 million through their new applicant program, $2.25 million through the renewal program, and $750,000 for Taco Bell restaurant employees. 

Here's the crazy part: they're not relying on SAT scores, ACT scores, GPAs, or essays. To apply, students must submit a two-minute or shorter video about their passion.

The site explains, "It could be a short film, animation or just a simple testimonial. This is not about how well you can make a film — we just want you to show us your passion and explain why you should be considered for a Live Más Scholarship."

The Foundation's goals are to support students who aren't interested in academics and sports and to allow students to pursue their passions. 

Why Taco Bell? According to Fast Company, Taco Bell wanted to "do something different."

The application period opened on 12 November 2018, and will stay open until 21 February 2019. Recipients will be announced mid-May 2019. It is open to US residents only.


Alyssa Walker is a freelance writer, educator, and nonprofit consultant. She lives in the White Mountains of New Hampshire with her family.
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