Bachelor in Brand Management
Ningbo, China
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
CNY 26,000 / per year
STUDY FORMAT
On-Campus
Introduction
This program is jointly organized by Zhejiang Wanli University and Brand University of Applied Sciences to provide students with international cutting-edge theoretical knowledge and the latest industry information. It is dedicated to cultivating management talents who have professional knowledge of exhibition and brand management and master the methods and tools of market research, exhibition planning, exhibition management, digital branding, pricing and sales, brand operation and maintenance. After graduation, students will be able to work in brand consulting companies, advertising agencies, or enterprises to undertake brand strategic planning, exhibition planning, exhibition project management and other aspects of work.
Career Opportunities
This program is offered by the Faculty of Design and Communication. Some of the career prospects of the Bachelor in Exhibition Economy and Management are Brand Manager, Brand Director, Account Director, Brand Marketing Manager, Design Management Manager, Media Pr Manager, Digital Marketing Manager, etc.
Curriculum
Core courses:
- Corporate Design
- Motion design
- Generative design
- Basics of scientific work
- Editorial design
- Transmedia storytelling
- Audiovisual branding
- Packaging
- Brand Environments
- Practice transfer project-brand design
- Design thinking & sustainability
- etc.