Bachelor of Global Communication and Management

Overview

The Global Communication and Management Program (GCM) offers a Bachelor of Arts degree in Communication for international, enrolling students in 2020. The program may be completed in four years of study.

Adhering to the long-standing international teaching philosophy of Zhejiang University, the GCM program is committed to training entrepreneurs and future business leaders who combine interdisciplinary knowledge, expertise in financial and business analysis, and a deep understanding of China's business environment to excel in China and compete globally. Students will graduate with bilingual proficiency in Chinese and English, cross-cultural communication skills, and a solid foundation of knowledge about China. Equipped with the fundamentals of communication and management, students will be able to succeed in multinational corporations and Chinese enterprises in the fields of management, business, communications, and marketing and will be well-equipped to serve as a bridge between China and the world.

Program Features

Interdisciplinary Pedagogy

Global Communication and Management is an undergraduate program executed by ZIBS and the College of Media and International Culture (CMIC). It is the first undergraduate program that recruits international students only at Zhejiang University. The trailblazing program is also the first to combine management, finance, communication, and China studies into an interdisciplinary platform for students.

Applied Bilingual Curriculum System

Practical courses in Chinese language and culture, communications, finance, and global business are offered. English is the primary language of instruction, with Chinese being used in applied settings and research. Cross-cultural communication is stressed throughout the program.

Engagement In World-class Learning Environment

The Zhejiang University International Campus, where the program is located, is a model for international cooperation and integration of Eastern and Western styles of education. The campus brings together prestigious Chinese and foreign professors and a large international student community and admits several hundred highly qualified Chinese high school students each year.

Hub For Entrepreneurship And Innovation

Beyond the classroom, ZIBS provides exceptional opportunities for professional practice, industry internships, and cultural experiences. ZIBS has established strategic partnerships with Ant Financial and other leading firms, providing students with the ability to participate in a 6-month practical training program in world-leading firms.

Management Courses

• Fundamentals of Management
• Management Research Methods
• Marketing
• Accounting
• Innovation Management
• Strategic Management
• Corporate Finance
• Global Business
• Operations Management
• Technology and Organization
• Organization and Leadership
• Corporate Social Responsibility
• Entrepreneurship Management
• International Business Law
• Business Analysis

Economics Courses

1. Macroeconomics
2. Microeconomics
3. Econometrics
4. Fundamentals of Finance
5. International Trade
6. Introduction to FinTech

Communication Courses

• Marketing in Social Media
• Communication Studies I
• Communication Studies II
• Global Communication
• Media Convergence
• Cross-cultural Communication
• Communication Psychology

Foundation Courses

• Academic English Writing
• Mathematics & Statistics
• Mandarin Series Courses
• China Survey
• Topics on Globalization
• Topics on Chinese History and Culture
• Chinese Social Inspection and Cultural Experience
• Chinese Studies Lecture Series