B.Sc. Digital Marketing and Social Media

A degree with a future for the marketers of the digital future

Is calling the tune of only one marketing instrument not enough for you? Would you rather conduct the entire marketing orchestra? Are you interested in how digital marketing and communication function? Do you want to know how to reach audiences and how advertising actually works? Are you wondering what makes influencers important opinion leaders?

Are you wondering why influencers are important opinion leaders? And why are followers worth so much today? Are you curious how brands are built and digital campaigns developed?

How are digital marketing strategies set up? What tools and channels do agencies use when launching new products and brands? How do you create emotional brand experiences? Do you want to know what social media marketing can do?

What does a story need to stay in people’s heads? How are likes and views of digital marketing activities optimized? And by the way, what exactly is Search Engine Optimization (SEO) and Search Engine Advertising (SEA)? Are you thinking what mobile marketing is all about?

How can you develop a cross-media strategy? How can you combine different digital formats and apps into one big picture? Not only does our Digital Marketing and Social Media bachelor’s program support you with these questions but it also gives you the tools and skills to unravel the world with your creative ideas

Want to study the Bachelor in Digital Marketing and Social Media at XU Exponential University? Want to study a bachelor with a future?

A new time needs a new university

If digitisation and innovative technologies are changing our society, if the future of work depends on new digital skills and if whole sectors of the economy are in upheaval – shouldn’t our education system also change and provide answers?

We think so

The XU Exponential University near Berlin is Germany’s first university that focuses exclusively on digitization and technology. At Studio Five on the premises of Studio Babelsberg in Potsdam, we have created a place that focuses specifically on the training, promotion and networking of future heroes* of digital change. Our university in Potsdam is the perfect place for you!

XU Exponential University Potsdam

Study in a place where revolutionary ideas become innovations.

Every innovation is based on a groundbreaking idea. But an idea is only really good if it is implemented. This is exactly what our university near Berlin is all about: developing new ideas for the innovations of tomorrow. Ideas that we want to set in motion together with you.

Learning through interaction

Frontal teaching is deprecated: We rely on interactive experiences and flexible learning settings in small groups – even outside the lecture hall. Studying at XU in Potsdam means practical project work, experimenting, and prototyping.

Build relationships

Our global expert network supports you on your way to success: At our university near Berlin, you will be taught by leading practitioners* from business and start-ups as well as the best minds in technology, business and research.

Creating perspectives

Knowledge is power: At XU in Potsdam you will gather practical experience and gain access to current market knowledge from experts – first hand. So you get everything you need for your digital future – and for turning your revolutionary ideas into reality.

We are officially recognized

The XU Exponential University of Applied Sciences was officially recognized by the Ministry of Science, Research, and Culture of the state of Brandenburg in 2018. The accreditation was carried out by the Central Evaluation and Accreditation Agency (ZEvA), which confirmed the development of sustainable and innovative study programmes to the university as part of the accreditation process.

How you can benefit from our innovative, digital teaching offers

Whether communication, production, trade or the world of work: the digital transformation has arrived almost everywhere. Only the universities and colleges follow this development only hesitantly. There is still little awareness of digital change, the need for lifelong learning and digital literacy. The consequence of this unwillingness to change and the lack of technical resources is a teaching offer that is no longer up to date.

We do things differently.

As a university for digitisation, we see it as our task to reinvent ourselves again and again. We not only offer you an apprenticeship with a fixed degree – we also prepare you in the best possible way for the various challenges in technology, business and research. At the XU Exponential University near Berlin, you get access to global knowledge and the chance to further your education – interactively and practically.