Bachelor in Business Administration

Objective

Aims to foster professional middle and advanced business administration talents with the expertise and ability of management, economics, law, corporate strategic planning, image design, production operation, logistics planning, and supply chain management. The graduate students should be familiar with the characteristic of enterprise and market economy in China, competent to engage in planning and the operation and management work of enterprises, institutions, and government departments, and able to independently engage in teaching and research activities. Besides, these talents are required to have innovation ability, practical ability, competitiveness, good communication, and strong affinity in order to adapt to the development of the market economy.

Main Courses

Management, Financial Management, Marketing, Human Resource Management, Corporate Strategy Management, Manufacturing and Operation Management, Corporate Imagine Management, Logistics and Supply Chain Management, Emotional and Management Communication