International Business (BBA)

Personalized learning

Personalized learning is a key principle of our education. It doesn’t mean, however, that you have to do it all by yourself: there are well-defined requirements and learning objectives to be achieved. Moreover, we provide clear instructions. But your study pace and your pathway towards reaching your goals are for you to decide. Every class has its own coach, who helps you accomplish your goals.

Personalized learning in our program is structured in the following four learning activities:

1. Office: in a spacious, well-equipped room you work either individually or in groups on the learning objectives or assignments of your projects or subjects. During ‘office’ hours, you get to decide what you want to work on. There are lecturers available to ask for advice or an explanation.
2. Lectures: short instruction classes not longer than 30 minutes providing you with information on independent office work.
3. Practice: a 30-minute mini-workshop to train practical skills, e.g. foreign-language or presentation skills.
4. Workshops: duration 2 hours; focusing on personal and professional skills.

In our four-year English-taught Bachelor’s program, we prepare you for a future management position. We combine theory and practice, through projects and internships. Studying or an internship abroad during at least one semester is also part of the program.

Our graduates have a solid base in 21st-century skills, such as communication skills, collaboration, critical thinking, intercultural sensitivity, innovative thinking, management of information, flexibility, and personal and professional development.

Unique about this program at Windesheim

• Intensive collaboration with the work field: as of day 1 you work on several projects with companies and organizations, and you will do 2 internships, so after graduating you already have a lot of practical experience.
• Windesheim has strong expertise in internet marketing.
• A very personal approach to students: small classes (15 students), lecturers are coaches as well and really care about your success.
• It’s easy to find a job in the Netherlands after graduation, and therefore we will teach you a basic level of the Dutch language.

Curriculum

Year 1

• Finance and accounting
• Operations and Supply Chain Management
• Organization and people
• Marketing & Sales
• Languages
• Project
• Career counseling

Year 2

• 1st Semester: same subjects as in year one
• 2nd Semester: internship abroad

Year 3 and 4

• Family Business
• Sustainability
• Change Management
• Applied Business Research
• International Marketing Communication
• Business Projects
• Study abroad or internship
• Specialization
• Graduation in a company

Your career

After graduation, most students start their professional career. Our graduates started for example as a:

• Lucy: recruiter in automotive and logistics
• Laura: facility coordinator at bike company
• Arne: business developer in food industry
• Marlies: sales manager in software

You can continue your career as:

• International marketing director
• Export manager
• Head of international sales
• Director of the marketing department
• Executive secretary

Also, several continue with a Master’s program at one of the Dutch or other international universities, for example:

• International Business Administration
• Intercultural Communications
• International Law
• Supply Chain Management
• Human Resources Management
• Marketing