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University of Westminster Marketing Communications With AI Integration BA Honours
University of Westminster

Marketing Communications With AI Integration BA Honours

London, United Kingdom

3 up to 4 Years

English

Full time

18 Aug 2025

Sep 2025

GBP 17,000 / per year *

On-Campus

* international | UK: £9,535

Introduction

The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills, and capabilities to select the right media channels and craft the most effective messages.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.

You will learn about consumer behavior, customer relationships, branding, and how to conduct and interpret the insight needed to inform communications and track the success of marketing campaigns. You’ll gain hands-on experience developing creative strategy by working on live client briefs from external marketers or, for example, designing an advert as part of a woke advertising campaign.

Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.

You could go on to work for a marketing communications department in-house for an organization, or you could choose to specialize in advertising, public relations (PR), brand management, and direct and digital marketing for a creative agency or as a freelancer.

Top Reasons to Study with Us

  • Professionally-focused course with a chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM).
  • The Digital Marketing Essentials module incorporates content for the IDM Award in Digital Marketing, and the final-year Direct and Interactive Marketing module provides an opportunity to gain the IDM Diploma in Digital Marketing.
  • Marketing degrees share a common first year, giving greater flexibility when choosing your specialism.
  • Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical.
  • Opportunity to study a foreign language as an optional module in each year of study.
  • Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants.
  • Optional placement year to gain valuable work experience; for example, one of our previous students spent six months working as a podcast assistant for MailOnline, while another worked at IBM.
  • Guest lectures from industry practitioners have previously included speakers on Google Analytics and from organizations such as IBM, Tableau, Coca-Cola, and LinkedIn.
  • Programs are delivered by a multicultural and international teaching body that come from professional practice and/or are regularly published in top international journals.

Programme Recognition

As a Graduate Gateway Institution with the Chartered Institute of Marketing (CIM), the content of our degree has been mapped against CIM qualifications to apply for exemptions for modules. This provides a unique opportunity to gain a professional qualification or award alongside your marketing degree and means that for most qualifications, you may only have to take one assessment instead of the usual three. You can also choose to gain a professional qualification from the Institute of Data and Marketing (IDM) as the content of our Digital Marketing Essentials module incorporates content for the Award in Digital Marketing and, in your final year, the Interactive and Digital Marketing module leads on to the IDM’s Diploma in Digital Marketing.

Why Study this Course?

  • Combine theory and practice
    Link theory to global practice through real-life case studies, guest lectures, and live marketing projects.
  • Build connections
    Build connections with peers, marketing professionals, and future employers through our links with the CIM and IDM.
  • Additional professional qualifications
    Get the chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM).
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