MasterPhDLawBachelorMBAHealthcareCoursesOnline
Keystone logo
University of Westminster Business Management (Digital Business) BA Honours
University of Westminster

Business Management (Digital Business) BA Honours

London, United Kingdom

3 up to 4 Years

English

Full time

01 Jul 2025

Sep 2025

GBP 17,000 / per year *

On-Campus

* international | UK: £9,250

Introduction

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate, and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.

We offer an all-around business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR, and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity, and resources.

You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.

Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.

There is a global shortage of digital skills, so the demand for graduates who possess them is high.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

Top reasons to study with us

  • Study at one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene
  • Benefit from an all-round business education as well as specialist knowledge of digital business models and technologies
  • Employability embedded across the curriculum, with dedicated specialist modules at every level
  • Relate your learning to real-world situations through expert speakers, field trips and case studies, for example, in best practice in digitally-powered businesses like Uber and Amazon
  • Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola, Overseas Development Institute and the Project Management Institute
  • Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
  • Opportunity to undertake an internship, which has enabled previous students to gain experience with, for instance, the NHS and Disney

Why study this course?

  • Combine theory and practice - Link theory to global practice through real-life case studies, guest lectures, field trips and insight from one of the world’s largest financial databases.
  • Professional software - Enhance your digital literacy and computer skills industry-standard software including Excel, Tableau and FAME.
  • Build connections - Build connections with peers and future business leaders.
Read more on the institution's website

Admissions

Scholarships and Funding

Program Tuition Fee

Career Opportunities

Program Leaders

Program delivery

About the School

Questions