Bachelor of Applied Science in Business Administration with a concentration in Management & Marketing West Virginia University Parkersburg WVU Parkersburg

This program gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service and other business environments.

Every organization, whether a business, not-for-profit or government agency, does two things – produces a product or service and sells that product to a willing and able customer. Management and marketing are the two disciplines that produce and sell those products.

Management is concerned with running the internal operations of a firm with a focus on being effective and efficient to earn a profit (or positive cash flow) for long-term sustainability. Marketing is concerned with the external operations of a firm by identifying willing customers, placing the product where the consumer can purchase it, promoting it to increase desire and pricing it to be both attractive to the buyer and profitable for the company.