BS in Visual Communication - Graphic Design
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2026
TUITION FEES
USD 8,721 *
STUDY FORMAT
On-Campus
* out-of-state / in-state: $4,445 / metro: $7,260
Introduction
The Graphic Design concentration within the Visual Communication degree program focuses on the art of communication using images and typography within a wide range of print and digital applications and settings. It exists at the convergence of business and creativity.
Graphic Design is about much more than just designing logos. At WLU, we teach students how to engage in design thinking and user experience to create meaningful and effective design solutions. We also encourage a broad range of visual formats and levels of expression including poster design, publication and zine design, packaging, app design, motion graphics, and branding.
Graphic Design Concentration Goals
- Develop and implement solutions to problems encountered in all phases of the Graphic Design process.
- Create graphic design through the application of design theories and principles to develop effective design solutions.
- Apply typographic skills and knowledge to create effective graphic design.
- Effective use of technologies to create and manipulate graphic design elements in producing a final product.
- Communicate effectively, credibly, and accurately with clients, supervisors, and target audiences by using a variety of media.
- Apply effective business practices and project management skills appropriate to his/her position in the graphic design field.
Admissions
Curriculum
Freshman Year
First Semester: Fall
- ART 104 Drawing I
- ART 110 2D Foundation Design
- ART 190 Intro to Computer Graphics
Second Semester: Spring
- ART 160 3D Foundation Design
- ART 244 Graphic Design History
- ART 283 Intro VCD
- ART 285 Photography I
Sophomore Year
First Semester: Fall
- ART 388 Advanced Computer Graphics
- ART 286 Intro to Typography
- ART 245 Design Thinking
Second Semester: Spring
- ART 380 Illustration
- ART386 Advanced Typography
- ART 383 Advanced VCD
- COM 202 Communication in the Professional Sphere
Junior & Senior Years
- ART 342 History of Art II
Junior First Semester: Fall
- ART 295 Fundamental of UI/UX Design
- ART 495 Motion Graphics
- ART 389 Publication Design
Junior Second Semester: Spring
- ART 400 Brand Design
- ART 493 UI/UX Design Advanced
- ART 484 Packaging Design
- Senior Project Plan: Students submit Senior Project Proposal
Senior First Semester: Fall
- ART 483 VCD Studio Senior
Second Semester: Spring
- ART 486/DMD490 Senior Project
Program Tuition Fee
Career Opportunities
Upon graduation, students will have a working portfolio and resume preparing them for application to in-office and remote entry-level graphic design positions.
Throughout the Graphic Design program, students will “develop a broad range of skills in visualization, communication, presentation, writing, and technology. These skills provide an excellent foundation for careers in publishing, graphic design, web design, multimedia, arts administration, and specialist careers in the art, design, and digital media industries.”
Facilities
Program delivery
Students begin their studies with a targeted foundation program learning art and design theory in a studio setting. As students advance through the Graphic Design program, they focus on specific areas of interest culminating in a comprehensive Senior Project and Exhibition highlighting their areas of strength within the Graphic Design discipline.
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!