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Vilnius University Bachelor in Marketing Technologies
Vilnius University

Bachelor in Marketing Technologies

Vilnius, Lithuania

7 Semesters


Full time

01 May 2025*

01 Sep 2024

EUR 4,900 / per year **


* 1 May for applicants from non-EU/EFTA countries | 1 July for citizens of EU/EFTA

** application fee EUR 100


The Marketing Technologies study programme is aimed at preparing qualified information technology (IT) specialists who have fundamental knowledge in the areas of design and management of information systems and can create and implement electronic marketing solutions based on the application of information and communication technologies.

Why choose this programme?

  • The interdisciplinary study programme combines knowledge of information technology and marketing;
  • The programme content includes knowledge of the MarTech industry, e-marketing, content marketing, technology innovation management, big data analytics, IoT, and digital brand management;
  • The theoretical and practical knowledge is provided in a balanced way, the programme provides the possibility to implement projects that comply with the Martech concept, develop the ability to identify consumer needs, effectively analyse data flows and solve challenges in the field of e-marketing;
  • The team of lecturers includes not only academics but also highly experienced social partners from IT and MarTech companies;
  • Opportunities for exchange studies and internships abroad (ERASMUS+ or other programmes);
  • IT knowledge and skills are the basis for the MarTech sector’s “remote workplace” career opportunities around the world.


Program Outcome

Program Tuition Fee

Career Opportunities

About the School