Bachelor in Global Marketing
Vilnius, Lithuania
DURATION
7 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Jul 2025*
EARLIEST START DATE
01 Sep 2025
TUITION FEES
EUR 3,660 / per year **
STUDY FORMAT
On-Campus
* for citizens of EU/EFTA | 1 May for applicants from non-EU/EFTA
** application fee EUR 100
Introduction
The importance of marketing can’t be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. The global marketing programme is designed for students who want to gain knowledge about essential and digital marketing elements, understand consumers’ behaviour, and learn to analyse and manage marketing resources in a global business environment. Students will know how to use a variety of contemporary marketing and communication tools, and learn to assess consumers’ needs by analysing examples from international businesses.
Why choose this programme?
- It is a creative study programme with a lot of teamwork and project-based tasks.
- You will have frequent guest lectures from expert professionals, as well as a number of practitioners who are accomplished in their fields.
- Students are given the opportunity to participate in national and international competitions with the help of the lecturers and are encouraged to put the knowledge they have acquired at the university into practice.
Program Outcome
After having completed the Global Marketing study programme, a graduate will have acquired the professional competencies crucial for carrying out complex work that requires not only personal responsibility but also specific knowledge and skills in various fields of marketing. This includes:
- Carrying out market research
- Evaluating a company’s product range
- Choosing an appropriate pricing strategy
- Segmenting the market
- Understanding the factors and processes that influence consumer behaviour
- Knowing the marketing communication tools and combining those tools according to the marketing objectives
- Developing the business, etc
Career Opportunities
A graduate can be employed as:
- Sales Manager
- Marketing Expert
- Business Manager
- Business Developer
Gallery
Curriculum
Scope of studies: 210 ECTS credits
Length: 3.5 years
1st Semester
Compulsory courses
- Business English
- Theory of Economics
- Fundamentals of Marketing
- Management
- Business Law
- Information Technologies
2nd Semester
Compulsory courses
- International Marketing
- Consumer Behaviour
- Fundamentals of Cross-cultural Management
- Service Marketing
- Fundamentals of Accounting
Elective courses
- Courses of Individual Studies
3rd Semester
Compulsory courses
- Essentials of Marketing Research
- Corporate Communication
- Marketing Communication and Media Planning
- Retail Management and Marketing
Elective courses
- Courses of Individual Studies
4th Semester
Compulsory courses
- E-Business
- Product and Brand Management
- Pricing and Sales Promotions
- Human Resource Management
Elective courses
- Courses of Individual Studies
5th Semester
Compulsory courses
- Intercultural Communication
- Digital Marketing
- Business-to-Business Marketing and Personal Sales
- Business Logistics
Elective courses
- Courses of Individual Studies
6th Semester
Compulsory courses
- Marketing Management
- Marketing Analytics
- Advertising and Content Development
- Course Paper
Elective courses
- Courses of Individual Studies
7th Semester
Compulsory courses
- Professional Internship
- Bachelor's Thesis
Note: Programme structure may be changed due to improvements in studies.