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Universiti Teknikal Malaysia Melaka UTeM Bachelor of Technology Management (High Technology Marketing) With Honours
Universiti Teknikal Malaysia Melaka UTeM

Bachelor of Technology Management (High Technology Marketing) With Honours

Durian Tunggal, Malaysia

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Jan 2025

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Introduction

The integrated planning, design, optimization, operation and control of technological products, processes and services, a better definition would be the management of the use of technology for human advantage.

The Bachelor in Technology Management Program is unique in that it combines the development of essential business principles and skills with an emphasis on the fundamental role that technology plays in managing the business enterprise. Unlike traditional business programs, the Bachelor in Technology Management Program immerses students in case studies on integrating new technology, the benefits of technology infrastructure, and problem solving through technology. This specialized knowledge of technology as a problem solving tool and change driver allows Technology Management graduates to develop into more effective managers and leaders, and to adapt more readily to changes in the marketplace.

Subject knowledge Graduates of the course are expected to be able to:

  • contribute within industry to technical projects as an individual or as team members; * contribute to the analysis, synthesis, practice, business and management tasks in a science or engineering-based enterprise;
  • understand the structure, operation and responsibilities, and business culture of a company or organization;
  • appreciate the responsibilities, roles, attitudes, values, priorities, judgment and work methods of practicing professional scientists, technologists or engineers;
  • contribute to innovation and entrepreneurship within an organization; understand quality assurance processes;
  • communicate effectively in a range of technical and business situations; and understand the internal and external business environment of science or engineering-based enterprises

Penetration of high technologies in all spheres of technopreurship activity has radically changed the world social and economic experience, increased globalization of economy, forced consumerization growth and required the revision of traditional approaches to "supplier-customer" relationships. Within the environment of stiff competition and higher customer demands, these relationships should achieve a completely different level in order to become a real source of revenue growth and decrease in costs of new clients acquisition in the long-term. To succeed in business it is crucial for any company particularly on high-tech markets such as telecommunications, IT and media to build long-term client relationships and to retain customers.

Enter the heart of today's High-Tech Marketing with Faculty of Technology Management & Technopreneurship (FPTT), Bachelor degree programs. Discover all the ways that FPTT can help you take advantage of emerging opportunities and successfully meet the challenges and demands of today's highly competitive business environment. Our program is re-knowned.

The course provides for the creation and marketing of high-tech products, the tools necessary for successfully managing the challenges and explore the opportunities of today’s turbulent marketplace. The course also examines how investments in loyalty technologies provide the best client’s retention and become one of the main sources of firm’s market capitalization growth. Should firms invest? How to make these investments effective? What are the specific features of customer behavior on the high-tech market after purchase? What instruments ensure the success of such relations? Are there any success stories and best practices?

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