Bachelor of Science in Marketing
University of Tampa - Sykes College of Business
Key Information
Campus location
Tampa, USA
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
USD 45,878 / per year *
Application deadline
Request info
Earliest start date
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* average cost for full-time undergraduate students for 2022-2023 academic year (fall and spring)
Introduction
The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing, and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management, and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organizations and managing both goods and services. Courses cover domestic and international marketing, ethical decision-making, and the role of the marketer in developing company strategy.
In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and the development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment, and scheduling.
UT marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, GEICO, and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, BP, PricewaterhouseCoopers, and many more.
Curriculum
What Will You Learn?
UT’s B.S. in Marketing focuses on the domestic and global aspects of the marketing function, including strategy, research, sales management, and communication. Students learn to unravel the complexities of marketing in both for-profit and nonprofit organizations, managing both goods and services. Courses cover domestic and international marketing, ethical decision-making, and the role of the marketer in developing company strategy.
Topics of study include:
- Roles and functions of marketing in society
- Consumer decision-making process
- Business-to-business marketing and the organizational buying process
- Components of marketing strategy, including segmentation, targeting, and positioning
- How marketing roles and functions are adapted for international markets
- Ethical and socially responsible marketing decisions and behaviors
Students may also pursue a B.S. in International Business and Marketing. This option couples the marketing and international business curricula, providing an interdisciplinary global perspective. Along with in-depth coverage of marketing concepts, key program elements include language proficiency, cultural awareness, and education abroad experience. A minor in marketing is also available.
Another option is to supplement marketing coursework with other related areas of study such as entrepreneurship, advertising and public relations, communication, and new media production.
Internationally Recognized Program
The Sykes College of Business is accredited at the undergraduate and graduate levels by AACSB International (the Association to Advance Collegiate Schools of Business), an honor held by only six percent of business schools worldwide. It is rated a top-85 graduate business school in the U.S. by Bloomberg Businessweek, and since 2007 has been named among the best business schools in the world by The Princeton Review.
Career Opportunities
Practical Experience
UT’s marketing program offers valuable on-the-job experience with area businesses on semester-long projects that include market research, consulting, and the development of advertising campaigns. Computerized simulations allow students to experience the consequences of decisions made in product development, pricing, promotion, market research, sales compensation, cost containment, and scheduling.
Internships
More than 1,000 internships are available to UT students each year, providing ample opportunity for students to get a head start on their careers. Plus, UT’s location in the heart of a major metropolitan area means internships are often located within walking distance of campus. Internships provide important real-world experience that may lead to full-time employment and allow students to begin building a network of important contacts.
Marketing internships are arranged by a Sykes College of Business internship coordinator. UT marketing interns are often paid and have worked in promotions, consumer product management, high-tech marketing, nonprofit marketing, market research, and strategic marketing at organizations such as Bank of America, GEICO, Glazer Children’s Museum, and the Hughes Corporation.
Community Connections
Eight hundred of the region’s community leaders serve on UT advisory boards, providing students with a world of professional connections to explore.
Students also interact with the business community through in-class consulting projects, guest speakers, field trips, and UT’s Centers and Institutes, which include:
- Center for Ethics
- TECO Energy Center for Leadership
- Naimoli Institute for Business Strategy
- Lowth Entrepreneurship Center
- Florida Directors’ Institute
What Can You Do With This Major?
The field of marketing is one of the fastest-growing, vibrant, and most rewarding areas of business. Nearly one-third of today’s labor force holds marketing-related jobs. This is expected to increase substantially as more firms become market-driven.
Marketing graduates with good interpersonal skills, a high level of creativity, and strong communication and technology skills will have the best job opportunities. In particular, employers seek those who have the skills to develop marketing plans and advertising, promotions, public relations, and sales campaigns that use new media and the Internet.
Sample job titles for marketing graduates include:
- Marketing director
- Communications coordinator
- Promotions manager
- Product development manager
- Marketing and survey researcher
- Public relations specialist
- Marketing analyst
- Merchandise buyer
Many graduates continue their education through UT’s MBA program (which offers a concentration in marketing) or M.S. in Marketing program, or at a number of other universities in the U.S. and abroad.
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Admissions
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English Language Requirements
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