Bachelor of Business (Sport Marketing and Management)
Wollongong, Australia
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LANGUAGES
English
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STUDY FORMAT
On-Campus
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Introduction
Sports are an integral part of life for many. From community building local sports clubs to the elite athletes idolised by many, sport is a key part of our social fabric. It has also evolved into a big business where major brands are produced, promoted and consumed. The application of marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.
Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organisation and advancement of sporting businesses.