B.A./B.S. in Business Administration - Marketing Concentration

The Marketing concentration requires courses in consumer behavior, marketing research more totaling 18 credits and also has electives including Internet marketing and public relations.

B.A./B.S. in Business Administration

Our program has a strong reputation for preparing students for success in a wide range of business careers through a challenging selection of courses in accounting, finance, economics, math, English and business courses in a student's chosen concentration.

At UW-Superior, you have the flexibility to tailor your major to meet your needs.

Choose from:

• A 39-credit major in business administration with a minor of your choice
• A comprehensive 60-credit Major in Business Administration with a concentration in:
  • Finance
  • International business
  • Management
  • Marketing
  • A Minor in Business Administration

Did You Know?

• Our faculty members have real-world experience and teach all classes.
• The Superior-Duluth area offers numerous internships in a wide range of corporate, financial, industrial, transportation and retail settings.
• A Minor in Geographic Information Systems from UW-Superior enables students to expand their skills and enhance their career prospects.

* This is a sample of the type of curriculum a new freshman would take to complete a degree in 4 years.

Semester 1

• WRIT 102: Introduction to Academic Writing - 3 credits
• HHP 102: Health and Wellness - 3 credits
• University Studies - 3 credits
• University Studies - 3 credits
• University Studies - 3 credits

Semester 2

• COMM 110: Introduction to Communication - 3 credits
• BUS 101: Introduction to Business - 3 credits
• MATH 151: Calculus for Business, Life, and Social Sciences - 3 credits
• University Studies - 3 credits
• University Studies - 3 credits

Semester 3

• ACCT 200: Financial Accounting - 3 credits
• BUS 270: Business Statistics - 3 credits
• ECON 250: Principles of Macroeconomics - 3 credits
• University Studies - 3 credits
• University Studies - 3 credits

Semester 4

• ACCT 201: Managerial Accounting - 3 credits
• BUS 211: Business Law I - 3 credits
• ECON 251: Principles of Macroeconomics - 3 credits
• WRIT 209: Introduction to Professional Writing - 3 credits
• University Studies - 3 credits

Semester 5

• BUS 370: Principles of Marketing - 3 credits
• BUS 306: Management Science - 3 credits
• FIN 320: Principles of Finance - 3 credits
• University Studies / Elective - 3 credits
• University Studies / Elective - 3 credits

Semester 6

• BUS 380: Principles of Management - 3 credits
• BUS 371: Consumer Behavior - 3 credits
• BUS 430: International Business - 3 credits
• University Studies / Elective - 3 credits
• University Studies / Elective - 3 credits

Semester 7

• BUS 482: Marketing Research - 3 credits
• ECON 430: International Economics - 3 credits
• Marketing Elective - 3 credits
• University Studies / Elective - 3 credits
• University Studies / Elective - 3 credits

Semester 8

• BUS 495: Strategic Management (Capstone) - 3 credits
• BUS 484: Marketing Strategy and Brand Management - 3 credits
• Marketing Elective - 3 credits
• University Studies / Elective - 3 credits
• University Studies / Elective - 3 credits

Through a major or minor in business administration at UW-Superior, you will learn:

• To effectively manage people, resources and projects.
• The creation and implementation of marketing strategies.
• Research business methods and how to base decisions from your findings.
• To analyze, reflect, synthesize, conclude, interpret, appraise and design.