B.A./B.S. in Business Administration - Marketing Concentration
Superior, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2024
TUITION FEES
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STUDY FORMAT
On-Campus
* credit load 12-18* Wisconsin Resident: 4,077.57 USD. Non-Resident : 7,864.05 USD. MN Resident with Reciprocity: 4,942.65
Scholarships
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Introduction
The Marketing concentration requires courses in consumer behavior, marketing research more totaling 18 credits and also has electives including Internet marketing and public relations.
B.A./B.S. in Business Administration
Our program has a strong reputation for preparing students for success in a wide range of business careers through a challenging selection of courses in accounting, finance, economics, math, English and business courses in a student's chosen concentration.
At UW-Superior, you have the flexibility to tailor your major to meet your needs.
Choose from:
- A 39-credit major in business administration with a minor of your choice
- A comprehensive 60-credit Major in Business Administration with a concentration in:
- Finance
- International business
- Management
- Marketing
- A Minor in Business Administration
Did You Know?
- Our faculty members have real-world experience and teach all classes.
- The Superior-Duluth area offers numerous internships in a wide range of corporate, financial, industrial, transportation and retail settings.
- A Minor in Geographic Information Systems from UW-Superior enables students to expand their skills and enhance their career prospects.
Gallery
Curriculum
* This is a sample of the type of curriculum a new freshman would take to complete a degree in 4 years.
Semester 1
- WRIT 102: Introduction to Academic Writing - 3 credits
- HHP 102: Health and Wellness - 3 credits
- University Studies - 3 credits
- University Studies - 3 credits
- University Studies - 3 credits
Semester 2
- COMM 110: Introduction to Communication - 3 credits
- BUS 101: Introduction to Business - 3 credits
- MATH 151: Calculus for Business, Life, and Social Sciences - 3 credits
- University Studies - 3 credits
- University Studies - 3 credits
Semester 3
- ACCT 200: Financial Accounting - 3 credits
- BUS 270: Business Statistics - 3 credits
- ECON 250: Principles of Macroeconomics - 3 credits
- University Studies - 3 credits
- University Studies - 3 credits
Semester 4
- ACCT 201: Managerial Accounting - 3 credits
- BUS 211: Business Law I - 3 credits
- ECON 251: Principles of Macroeconomics - 3 credits
- WRIT 209: Introduction to Professional Writing - 3 credits
- University Studies - 3 credits
Semester 5
- BUS 370: Principles of Marketing - 3 credits
- BUS 306: Management Science - 3 credits
- FIN 320: Principles of Finance - 3 credits
- University Studies / Elective - 3 credits
- University Studies / Elective - 3 credits
Semester 6
- BUS 380: Principles of Management - 3 credits
- BUS 371: Consumer Behavior - 3 credits
- BUS 430: International Business - 3 credits
- University Studies / Elective - 3 credits
- University Studies / Elective - 3 credits
Semester 7
- BUS 482: Marketing Research - 3 credits
- ECON 430: International Economics - 3 credits
- Marketing Elective - 3 credits
- University Studies / Elective - 3 credits
- University Studies / Elective - 3 credits
Semester 8
- BUS 495: Strategic Management (Capstone) - 3 credits
- BUS 484: Marketing Strategy and Brand Management - 3 credits
- Marketing Elective - 3 credits
- University Studies / Elective - 3 credits
- University Studies / Elective - 3 credits
Program Outcome
Through a major or minor in business administration at UW-Superior, you will learn:
- To effectively manage people, resources and projects.
- The creation and implementation of marketing strategies.
- Research business methods and how to base decisions from your findings.
- To analyze, reflect, synthesize, conclude, interpret, appraise and design.
English Language Requirements
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