BA (Hons) in Media and Communication University of Winchester

• A strong focus on the convergence of old and new media, including social networking
• Develop as a critical thinker and master the art of how to communicate creatively
• Use the Work Placement module to gain experience in an organisation relevant to your career aspirations and explore opportunities to study abroad in the USA and Japan
• Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, and a computerised radio studio

Whatever the platform, media is at the centre of our daily experience and the ways in which we communicate with each other. Our dynamic and focused Media and Communication programme equips you to analyse the media and think critically about its social and political impacts while giving you the chance to develop practical solutions for work-relevant projects.

Our outstanding Media and Communication department of widely published experts help you to develop a strong understanding of the media industries and trends in media culture and communication. And we leave no stone unturned — this programme gives you the broadest possible choice of optional modules, from Social Media and Feature Writing to News Media and Branding in Advertising.

Our state-of-the-art multimedia facilities, which include two HD TV studios and a computerised radio studio, and strong links with local employers, such as independent film producers, radio stations and newspapers, can help you build a combination of practical and transferable skills, creative thinking and applied academic knowledge so that you stand out in a competitive job market.

Year 1 introduces you to the academic study of media, developing core skills and understanding of the use of media across a variety of contexts. There is a particular focus on the impact of digital technologies as new and old media converge.

In Year 2, you take core modules in media and communication theory and research methodologies and can choose from a range of optional modules, including Media Campaign Management and Analysing Journalism. The Work Placement module allows you to prepare for your future in the world of work.

In the final year, you undertake an Extended Independent Study on a topic of your choice. A variety of optional modules include a blend of academic courses and those offering further practical experience relating to various aspects of media, audio, journalism and social media.

Graduates leave Winchester armed with a key set of flexible skills. They go on to work in a wide range of careers in journalism, media management, social media, public relations, fashion, advertising, communications, HR, education, management and public service.

Year 1 (Level 4)

• Film Form, History and Culture 15
• Introduction to Media, Culture and Society 15
• Manipulating Media 30
• Introduction to Digital Video Skills 15
• Introduction to Digital Publishing Skills 15
• Introduction to Design Thinking 30

Optional

• The Meaning of Life on Film - 15 Credits

Year 2 (Level 5)

• Exploring Media Theory 15
• Introduction to Media Research Methods 15
• Digital Media Research Methods 15
• Social Media, Advertising and Branding 15
• Understanding Social Media 15

Optional Modules

• Work Placement - 15 Credits
• Games Cultures - 15 Credits
• Media Campaign Management - 15 Credits
• Analysing Journalism - 15 Credits
• Feature Writing - 15 Credits
• Gamification - 15 Credits
• Popular Music Culture - 15 Credits
• Exploring Teaching as a Career - 15 Credits
• Political Leadership and Communication - 15 Credits

Year 3 (Level 6)

• The Extended Independent Study in Media and Communication 30
• Climate Crisis and the Media 15
• Community Media 15
• Politics and the Media 15

Optional Modules

• Media Spectacles - 15 Credits
• Big Data and Algorithmic Cultures - 15 Credits
• Video Game Worlds - 15 Credits
• Working in Digital Journalism - 15 Credits
• Documentary and Photojournalism - 15 Credits
• Dark Side of the Net - 15 Credits
• Celebrity Culture - 15 Credits
• The Values of Nature - 15 Credits

Graduates may go on to work in the traditional industries within or related to, the media such as journalism, media management, social media, public relations, fashion and advertising or in more innovative sectors of the cultural industries. The programme also fosters a key set of flexible skills that are relevant to a wide range of careers in communication work, HR business, education, management and public service.

The University of Winchester ranks in the top 10 in the UK for graduates in employment or further study according to the Graduate Outcomes Survey 2021, HESA.

Pre-approved for a Master's

If you study for a Bachelor's Honours Degree with us, you will be pre-approved to start a Master's degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Master's degree.