BSc (Hons) Business Management with Marketing
Manchester, United Kingdom
DURATION
3 up to 4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 15,720 / per year *
STUDY FORMAT
On-Campus
* full-time International students; Home students £9,250 per year
Introduction
Marketing is one of the most exciting, fast-paced and varied careers in the business world combining both creative and analytical skills.
This CIM-accredited degree sets Marketing within the wider business context; you will develop the range of leadership and management skills you need for your career as well as covering key aspects of marketing such as communications, digital marketing and social media marketing. You will also build your portfolio of professional evidence which will enhance your CV and help you in job applications and interviews. This course is taught at our University of Salford campus close to Manchester city centre.
Be industry ready
We have worked with industry partners and The Chartered Institute of Marketing (CIM) to make sure the programme is highly practical, career-focused and industry-informed to prepare you for a successful career. You will also benefit from our industry links; we have regular guest speakers from the public, private and not-for-profit sectors who can give you an insight into how different organisations market themselves in different environments.
The Business Management with Marketing course is accredited by The Chartered Institute of Marketing (CIM) so you know that what you learn is aligned with industry standards. This means you can reduce the number of assessments you need to take after graduation to gain a CIM qualification as well as gain access to the CIM Marketing Club, its regular webinars and newsletter.
Creativity, digital skills and search and social media competencies are integral parts of this course. Entrepreneurship and innovation are also central to our teaching. These are essential if your dream is to set up your own marketing-driven business, though future employers also value an entrepreneurial mindset. Launch@ Salford is the Business School incubation centre that supports business start-ups.
During your degree, you will have the option to participate in the Study Abroad programme. The programme allows you the chance to spend your second year studying on an international exchange with one of our global partner institutions in Europe, the US or the rest of the world.
You will:
- Learn the fundamental principles that underpin marketing and learn to apply them in practice
- Gain hands-on experience with opportunities to develop the skills employers value
- Gain a Chartered Institute of Marketing (CIM) accredited education and benefit from module exemptions
Ideal Students
This is for you if...
- You are eager to develop sought-after skills through work placements, study abroad schemes, and real-world learning
- You are creatively minded and looking to gain the analytical confidence to review and interpret the results of your work
- You are ready to embark on a dynamic career providing endless career opportunities across a variety of industries
Curriculum
The Business Management with Marketing programme is designed to help you develop the wide range of practical skills that employers look for.
By working on industry-relevant, live marketing projects and activities, you will learn to implement the key theories of marketing as well as use core skills such as problem-solving, leadership, communication and data analysis. In this way, you will find creative, sustainable, digital and ethical solutions to marketing-related problems. Throughout your time with us, you will build your own portfolio of professional evidence which you will be able to use to help you get a rewarding job when you graduate.
In your first year, you will start to develop an understanding of the marketing environment and how the sector operates. You will also look at wider business areas and how marketing integrates with them. You will be learning by doing through working on exciting and innovative marketing challenges or real-world projects.
The second year is all about exploring more specialised theories and learning skills that will be transferable across multiple marketing functions. Modules are designed so that you can start to shape your own learning. The Professional Development module has been created for you to practise the skills you need – CV writing, being interviewed, and assessment centres - to apply for and get your dream job.
By your final year, you are becoming a marketing professional, developing the skills needed for responsible leadership and understanding how to think strategically. Core modules increase your in-depth knowledge and continue your career development while the optional modules allow you to specialise in your areas of interest.
Year one
- Digital and Business Skills
- Understanding Organisations
- Mobile, Media and Marketing
- Data Analysis for Business
- The Future of Business
- Campaigns in Practice
Year two
- Professional Development
- Customer Experience and Value Creation
- Analysis of Social Media
- Project Management
- Marketing Communications
- Live Project in Digital Marketing
In the first term, you have the opportunity to choose a short (10 credit) module in an area you might be interested in or that you've never tried before. Alternatively, you can secure a short work placement and get credit for it in your results. Choose one from the options below.
- The Digital Workplace
- Contemporary Issues in International Marketing
- Business Accounting
- Legal Aspects of Business
- Advertising Strategy
- Internship
Optional work placement year
Professional Placement
Year three
- Business Ethics and Sustainability
- Advanced Digital Marketing
- Leadership and Management in Marketing
- Emerging Themes in Marketing
- Innovation and Entrepreneurship
- Strategic Management
This is a further opportunity for you to choose a short (10 credit) module in an area you might be interested in or that you've never tried before. Alternatively, you can secure a short work placement and get credit for it in your results. Choose one from the options below.
- Technology Innovation
- Big Data Analytics
- Internship
- Climate Change and Sustainability in Business
- Investment Management
- Information Security Management
- Marketing in Action
Career Opportunities
When you graduate, you will have transformed yourself from an ambitious individual into an accomplished, marketing-minded graduate. You will have gained valuable new skills which prepare you for work, graduate entry into marketing-related training programmes, or further study.
The skills and knowledge gained by studying marketing are practical and applicable across a wide range of business functions. Our graduates are working in organisations such as IBM, BNY Mellon, HSBC, RBS and Manchester United.
With opportunities to take part in a year-long paid work placement, a dedicated Professional Development module and support from the University’s careers team and our Launch entrepreneurship experts, we ensure you are equipped with the skills and experience employers are looking for.
Admissions
Student Testimonials
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Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.