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University of North Georgia - UNG Bachelor of Business Administration in Marketing
University of North Georgia - UNG

Bachelor of Business Administration in Marketing

4 Years

English

Full time

Request application deadline

Aug 2025

USD 22,318 / per year

On-Campus

Introduction

If you want to use your creative and analytical skills in order to seek and satisfy the needs of consumers, then the marketing major is for you. With the advent of the information explosion, newer analytical and tech approaches, marketing is experiencing an exciting revolution that we will help prepare you for.

As a marketing major, you'll learn how to understand and apply marketing principles in order to make business decisions on products/services, promotion, logistics, and pricing, all while remaining focused on the consumer's wants and needs.

By the time you graduate, you'll be able to leverage your skills to persuade and acquire customers for any product or company. Through our in-class activities and internship programs, you will learn by doing and be prepared to work for global companies throughout Georgia and beyond.

Marketing Majors Choose from One of Three Concentrations

  • Digital Marketing
  • General Marketing
  • Professional Selling

Marketing is the second largest major in the Mike Cottrell College of Business. With our marketing concentrations and courses in other areas such as advertising, you can earn well-rounded training either in specialized or generalized areas of marketing.

Our professional selling students have competed in both regional and national sales pitch competitions and earned top awards. Our digital marketing students earn multiple certifications before they graduate.

Read more on the institution's website

Admissions

Curriculum

Program Outcome

Career Opportunities

Student Testimonials

English Language Requirements

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About the School

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