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University of Hertfordshire BA (Hons) Event Management and Marketing
University of Hertfordshire

BA (Hons) Event Management and Marketing

3 Years


Full time, Part time

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GBP 13,450 *


* international students full time, part time £1680 per 15 credits / UK students full time £9250, part time £1155 per 15 credits / EU students full time £13450, part time £1680 per 15 credits


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"Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2021/2022. Please refer to the Programme Specification on these pages for further details."

Why choose this course?

5 Reasons to Study B.A. (Hons) Event Management and Marketing

  • You will develop key event management and business skills on a course that received a satisfaction score of 85% overall in the National Students Survey 2020
  • The University is a member of the Association for Event Management Education (A.E.M.E) ensuring the course is at the cutting edge of Event Studies.
  • Graduate with great prospects; 95% of graduates from this course are working or in further study within six months*.
  • Get valuable hands-on experience working with businesses in the event industry on live projects. (Coronavirus pandemic permitting)
  • We’re rated TEF Gold, making us one of the best universities for teaching and support.

*Most recent Destination of Leavers from Higher Education report (D.L.H.E)

What's the course about?

Indicative course structure

Diverse, dynamic, and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures, and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree that brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications, and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.

Partnerships and opportunities

As part of our enterprise and employability focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year-long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events, and charity organisations including Hope for Children.

Many students also choose to broaden their horizons through our study abroad programme in the second year with one of our partner universities in Europe, North America, or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences, and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.

This course includes the options of:

  • Work placement
  • Study abroad


Scholarships and Funding


Program Tuition Fee

Career Opportunities


Program Leaders

Student Testimonials

About the School


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