Bachelor of Applied Business Administration in Digital Marketing

This is an applied Business degree with concentrations that will lead the graduates into specific industry sectors and jobs within the field of Digital Marketing, such as retail, fashion, automotive, tourism, and education marketing. All students on this program will study the generic business courses which will provide graduates with a sound foundation in Business Administration enabling them to contribute to all elements of business operations. The major focus of the program is however on Digital Marketing.

Admission Requirements

High School or Academic Requirement

1. High school graduation certificate or equivalent approved by the Ministry of Education and Higher Education with a minimum average of 60%; OR
2. Two-year Marketing Diploma from CNA-Q, or equivalent; OR
3. One-year Advanced Marketing Diploma from CNA-Q, or equivalent.

English Language Requirement

1. The required score on the University English Placement Test or a passing score from another approved internationally recognized English language test, as validated by the Admissions & Registration Department; OR
2. A valid (within two years) IELTS Academic Test Report Form with an overall band of 5.0 with no individual band score (reading, writing, speaking, and listening) below 5.0; OR
3. Successful completion of Foundation Program requirements.

Mathematics Requirement

1. A minimum of 60% on the University Math Placement Test; OR
2. A valid SAT Report Form with a minimum score of 480; OR
3. Successful completion of Foundation Program requirements.

Additional Admission Criteria

1. Admission is competitive. Eligible applicants are ranked based on their overall final year (Grade 12 or equivalent) high school percentage, placement tests rankings, and Admission Priority Category

Program Structure

Year 1

Semester 1

• Principles of Marketing
• English Communication I
• Applied Mathematics
• Effective and Experiential Learning cluster

Semester 2

• English Communication II
• Elective* Mathematics & Natural Sciences cluster
• Financial Accounting
• Principles of Human Resources Management

Semester 3

• Mathematics & Natural Sciences cluster
• Principles of Finance

Year 2

Semester 1

• Organizational Behavior
• Business Economics
• Management Information Systems
• Global Awareness & Regional Challenges cluster

Semester 2

• Social Science, Humanities, and Arts Elective
• Managerial Accounting
• Research & Statistics
• Fundamentals of Digital Marketing

Semester 3

• Social Science, Humanities, & the Arts cluster
• Qatar Business Law

Year 3

Semester 1

• Business Ethics
• Marketing Research
• Consumer Behaviour in the Digital Age
• Marketing Content & Media Management

Semester 2

• Services Marketing
• Professional Selling
• Digital Marketing Communications
• Marketing Analytics & Data Mining

Semester 3

• Digital Optimization
• Branding in the Digital Age

Year 4

Semester 1

• Strategic & Sustainable Management
• Global Awareness Regional Challenges Elective
• Advanced Topics in Digital Marketing
• Practicum in Business

Semester 2

• Leadership & Change Management
• Sales Management
• Digital Marketing Strategy
• Capstone Project

Semester 3

• Work Placement