Bachelor's Degree in Comunicazione Internazionale e Pubblicitaria (ComIP)
Perugia, Italy
DURATION
3 Years
LANGUAGES
Italian
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Oct 2024
TUITION FEES
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STUDY FORMAT
On-Campus
* possible late application, on request
* tuition fees vary depending on the student's financial situation
Introduction
The three-year Bachelor's Degree in International and Advertising Communication responds to the more current requirements of the world of work, and provides communication specialists with digital, linguistic and communication skills, allowing them to find employment in the fields of advertising and business communication, of non-profit and institutional communication, and in institutions operating at national and international levels.
There are two curricula:
- the International Communications (ComIP-I) program will qualify the graduate to work in the field of communication strategy and technology in the public, non-profit and private sectors. The student will follow courses in history, law and politics, as well as a shared course in communications.
- the Advertising Communication (ComIP-P) program teaches corporate communication, marketing, social and advertising communications. The program includes lessons in semiotics, business finance and digital communication.
Gallery
Admissions
Curriculum
1st Year
- Contemporary history
- Linguistics and Pragmatics of communication
- Private law of information and communication
- General Sociology
- Professional English
- Contemporary Italian literature
- Economics and Business Management
- History of political language
- Comparative politics
- Computer science workshop
- Educational activities of your choice
2nd Year
- Italian for communication
- Sociology of the media
- Language and society
- Languages and techniques of digital media (9 CFU) + Social media management workshop (3 CFU)
- Social research methodology
- Psychology of communication
- Marketing
- One exam of your choice, to be chosen from the following:
- Digital mapping of social and environmental phenomena
- Comparative fundamental rights
- Educational activities of your choice
3rd Year
- Communication Semiotics
- Spanish language and culture
- One exam of your choice, to be chosen from the following:
- Information architecture and user experience design
- International marketing
- Filmmaking and Gamification
- One exam of your choice, to be chosen from the following:
- Visual communication
- Contemporary art, cultural innovation and digital technologies
- One exam of your choice, to be chosen from the following:
- Political communication in a multicultural society
- Organizational and international communication
- Sociology of migration
- International relations
- One exam of your choice, to be chosen from the following:
- Citizenship theories
- International communication and negotiation techniques
- Journalistic writing workshop
- Italian for Communication workshop
- English Lectureship
- Foreign language Lectureship of your choice
- Educational activities of your choice
- Internship
- Final exam
Program Outcome
- acquire theoretical knowledge and methodological-professional skills in the subjects of communication and language, economics, law and social sciences
- gain deeper knowledge of the psychological, psycho-social and sociological dynamics of communication
- develop knowledge regarding the systems of mass communication and digital communication
- acquire functional skills in designing and developing communication plans
- gain a high level of skill in managing internal and external communication flows
- develop skills in the use of the Italian language, particular regarding the writing of promotional and advertising texts, to be conveyed through various types of digital and non-digital environments and means of communication
- acquire deeper knowledge of two languages of the European Union and the relative sectorial languages of communication
- develop specific computer skills, particularly related to information technologies
- acquire skills aimed at intercultural communication
Program Tuition Fee
Career Opportunities
The Course trains participants to become communication specialists to be employed at press offices and public relations offices, opinion poll and market survey institutes, editorial businesses and news media, radio and television broadcasters, web services agencies, local authorities, foundations, political parties, unions and national and transnational associations. More specifically, the specialization in international Communication makes it possible to hold positions in:
- international cooperation organizations
- citizenship offices and services supporting multicultural coexistence
- organizations operating internationally in the field of cultural relations
Specialization in Advertising Communication is, instead, aimed at creating high-level professional profiles, making it possible to find employment in:
- advertising agencies (art director, copywriter, media planner, web advertising)
- marketing and communication consulting agencies
- events organization agencies
- social media management, web mastering