Degree in Advertising and Public Relations
Universidade de Vigo
EUR 591 / per credit
Earliest start date
This qualification is intended for its graduates to acquire exhaustive knowledge of the phenomenon of communication, especially advertising and public relations, its function in society and its research techniques and methodologies.
It will provide knowledge on the design and creation of communication policies and strategies for all types of organizations (private companies, public organizations and entities of the tertiary sector).
People with critical, analytical and interpretive abilities, with interest in people and their relationships linked to their function in society, with interest also in communication and its strategies, especially in the advertising field.
Program Tuition Fee
- Advertising: creation, design and production of advertising communication, advertising planning and strategy, marketing, carrying out creative and design studies, evaluation of the effectiveness of advertising campaigns in relation to commercial studies, management of advertising and advertising spaces
- Media: writing in the media (press, radio, television and internet), preparation of advertising for the media, multimedia voice-over, holding press conferences
- Public relations: public relations in medium and large companies, carrying out campaigns and actions that create a favorable attitude among the public towards companies, products or services, relations with the media, communication advice and corporate image, organization of events and public events, protocol organization, corporate communication in social media, management of intangibles