Double Degree in Bilingual Business Administration + Advertising and Digital Marketing

Bet on the double degree that connects you with the world

The Double Degree in Bilingual Business Administration and Advertising and Digital Marketing will allow you to simultaneously study the two higher degrees, allowing you to enhance your qualities as an entrepreneur, an expert in advertising and digital marketing, and build an international profile .

Addresses company management, advertising and marketing with a strategic and international approach

Studying the Double Degree in Bilingual ADE + Advertising and Digital Marketing will allow you to combine your own studies in ADE and Advertising and Marketing, so that at the end of your studies you will have two higher degrees and extensive training with which you will be able to expand your professional horizon . It is a training that integrates two areas, that of the company and that of advertising and marketing, which must be understood and managed from a strategic and joint point of view. If you also add English, you will be prepared to access management positions with an international profile.

Advertising and digital marketing are increasingly understood as a strategic function of the company, since today the relationship with the customer is at the center of the business and its impact on business results is undeniable. Likewise, advertising and marketing professionals, on many occasions, lack adequate business training, which can limit their options for professional opportunities, hinder the optimal development of their functions or the launch of entrepreneurial initiatives.

In short, the worlds of advertising, marketing and business are increasingly integrated and interrelated, so the study itinerary of this double degree trains you as a very complete and versatile professional , prepared to face management positions in companies. and institutions. In addition, you will have to function in a global business environment, for which your training in English will be of great help.

The focus of this double degree is eminently practical . From the beginning you will work on real cases , you will come into contact with the world of business and agencies , with managers, businessmen and entrepreneurs, creatives, publicists, marketing experts... and you will manage global projects that will help you feel the emotion of your future job. A future that offers you numerous possibilities : from entrepreneurship, management and design of advertising, marketing and communication strategies in a company, to the launch of products, or the development of market studies, among others.

At Universidad Loyola we also want you to reflect on what type of professional you want to be. Graduates of the Double Degree in Business Administration + Advertising and Digital Marketing will work from professional ethics and deontology to achieve business management and advertising and marketing strategies that are more transparent, honest and respectful of people's dignity. You are ready?