Bachelor of Business Administration (Hons) in Management and Entrepreneurship
Kuala Lumpur, Malaysia
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
MYR 8,450 / per semester *
STUDY FORMAT
On-Campus
* international students | local students: RM6500
Introduction
The program aims to provide an internationally recognized degree in management and entrepreneurship as well as to produce graduates with functional management skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, innovative, socially responsible, and good team players who are nationalistic yet global in outlook and behavior. The Bachelor of Business Administration (Hons) in Management and Entrepreneurship program equips students with the essential knowledge and skills required to excel in the dynamic world of business and entrepreneurship.
Through a comprehensive curriculum, students delve into various aspects of business management, including organizational behavior, strategic management, marketing, finance, and human resource management. Additionally, the program places a strong emphasis on fostering entrepreneurial mindsets and cultivating innovative thinking. Students are encouraged to explore entrepreneurial opportunities, develop business plans, and gain practical experience through internships and real-world projects. Taught by experienced faculty members and supported by state-of-the-art facilities, the program provides a vibrant learning environment that encourages collaboration, critical thinking, and problem-solving skills. Graduates of the Bachelor of Business Administration (Hons) in Management and Entrepreneurship program are well-prepared to pursue diverse career paths in management, entrepreneurship, consulting, and beyond, or to pursue further studies at the graduate level.
Admissions
Curriculum
Semester 1
- Writing for Academic Purposes
- Principles of Economics
- Principles of Management
- Financial Accounting
- Business Mathematics
- Business Communication
Semester 2
- Creative Problem Solving
- Contemporary Muslim Issues in Malaysia/Culture and Lifestyle in Malaysia
- Foreign Languages 1
- Co-Curriculum
Semester 3
- Entrepreneurship
- Marketing Management
- Finance I
- Organizational Behaviour
- Islamic Civilization & Asian Civilization (TITAS) / Malay Language Communication 2
- Business Statistics
Semester 4
- Business Ethics and Corporate Governance
- Management Information System
- Human Resource Management
- Business Law
- Finance 2
- Technopreneurship
Semester 5
- Ethnic Relations / Malaysian Studies 3
- Foreign Languages 2
- Innovation Management
- Elective 1
Semester 6
- Social Entrepreneurship
- Business Plans
- E-Marketing
- Business Research Methods
- Supply Chain Management
- Elective 2
Semester 7
- Strategic Management
- Leadership
- Franchise Business Management
- International Entrepreneurship
- Management Accounting
Semester 8
- Elective 3
- Elective 4
- Seminar
Semester 9
- Internship
Electives
- Aligning Business and information technology
- Company Law
- Economics of Innovation and Entrepreneurship
- Enabling Technologies for Competitive Success
- Entrepreneurship and Digital Commerce
- Sales Management
- Small Business Management
- Technological Innovation in Entrepreneurial Ventures
Program Outcome
Program Educational Objectives (PEOs)
- PEO 1: To produce graduates who are professional, knowledgeable, competent, and innovative in management and entrepreneurship
- PEO 2: To produce graduates who possess strong communication and leadership skills to enable them to work well in a team
- PEO 3: To produce graduates who appreciate and are committed to lifelong learning and continuous improvement especially, but not limited to, the fields of management and entrepreneurship
- PEO 4: To produce graduates who have high integrity, strong ethics, high commitment, and social responsibility
- PEO 5: To produce graduates who are capable of starting, growing, and sustaining entrepreneurial ventures, and those who are able to work equipped with strong entrepreneurial and intrapreneurial skills
Program Learning Outcomes (PLOs)
- PLO 1: Apply knowledge of principles and fundamentals of management and entrepreneurship
- PLO 2: Identify, analyze, and solve problems using appropriate management methods, approaches, techniques, models, and frameworks as well as suitable creative problem-solving techniques.
- PLO 3: Identify, describe, and assess entrepreneurial opportunities to develop suitable business models and plans
- PLO 4: Conduct research and investigate problems and issues relating to the fields of management and entrepreneurship
- PLO 5: Utilise suitable ICT tools as enablers for management and entrepreneurial activities
- PLO 6: Function effectively and responsibly as an individual and as a member or leader of the business community at the local, national, and international levels
- PLO 7: Communicate effectively, orally and in writing, ideas and knowledge relating to the application and theories of management and entrepreneurship
- PLO 8: Demonstrate understanding of the societal, ethical, political, environmental, legal, technological, and cultural issues pertaining to management and entrepreneurship to achieve sustainability in practice
- PLO 9: Demonstrate the need for and importance of independent and lifelong learning.
Career Opportunities
The following represents a sample of the internships and jobs that current students and recent graduates have reported.
Graduates may find employment in any industry including government and private sectors such as:
- Business Owner
- Business Executive
- Business Analyst
- Business Consultant
- Business Adviser
- Sales Executive/Specialist
- Marketing Coordinator
- Product and market analyst
- HR Executive
- Administrative Officer
Graduates will also be able to pursue further studies at the Master's level in Business and Management fields.