BSc (Hons) Business Management with Marketing with Placement Year

The BSc (Hons) Business Management with Marketing with Placement Year is aimed at students who have an interest in developing knowledge and understanding of the key aspects of business management and marketing, and in particular, who are looking to pursue a career in business management and marketing. It seeks to give students a learning experience that allows them to develop proficiencies that create effective managerial behaviour in different organisations in today’s changing business environment.

The curriculum and learning and teaching strategy are complemented by guest lectures and ‘live’ workshops to promote independent learning and increase their employability skills for the future. Year 1 provides you with a good understanding of the foundations of business alongside the fundamentals of marketing. Years 2 and 3 give you a thorough grounding in the more specialist concepts and applications of marketing management.

The programme provides the intellectual underpinnings required for a career in a rapidly changing work environment, a rigorous approach to self-awareness and personal development and significant exposure to the world of work and its current demands through work experience opportunities.

*Subject to approval

BSc Business Management with Marketing with Foundation and Placement Years

Picture yourself as a marketing specialist.

Underpinned with a full range of fundamental business skills, this undergraduate degree offers a platform for those seeking the first step towards a business career that specialises in marketing. With sessions led by business and marketing professionals with real-world experience and expertise, this degree is designed with a focus on what is most important - your employability.

Students will also have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on the successful completion of relevant modules.

Optional Placement Year

New from September 2021 – our Placement Year provides the opportunity to spend an academic year working for an employer to gain vital experience to boost your employability. With the supervision and support of our academics, a Placement Year gives you the chance to gain real-world experience, develop leadership skills, and take a significant first step into the highly competitive business world.

Free Master's

On successful completion of an undergraduate degree, our Business School students can progress onto a business Master's with us for free. T&Cs apply.

Leadership Summer School

Students can choose to attend our International Leadership Summer School in Berlin at the end of the second year to boost their leadership skills and sample Berlin.

1st for Overall Student Satisfaction

We have been ranked first amongst universities for overall student satisfaction in England in the 2020 National Student Survey.

Course Details

BSc (Hons) Business Management with Marketing

The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.

Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.

The teaching style and approach to learning will ensure that you graduate from this course with the required level of business management and marketing knowledge to add immediate value to any organisation. You may also prefer to continue your studies in this area by undertaking one of our postgraduate courses in:

• MSc Strategic Business Management
• MSc Project Management
• MSc Digital Marketing

Placement Year

Our degrees are built around preparing you for the workplace and with that in mind, we encourage students to select the option to undertake a placement year.

Taking place in the 3rd year of a 4-year degree, you’ll have the opportunity to find paid work, putting the learning of your first 2 years into practice to develop and enhance real-world skills to launch your career.

So how does it work?

Whilst you will be responsible for finding your own placement, our dedicated Business Employability Team will be on hand to support you through the process. The hours per week that you work will be determined by your placement organisation, however, expect it to be between 18 hours and 35 hours per week for a minimum of 30 weeks. If you’re not successful in securing a placement then do not worry - you’ll simply transfer to a non-placement version of your course. There is no assessment connected to the placement year, though you will be required to deliver a presentation summarising your learning and experience.

Our placement year courses are open to everyone including international students, who can contact our International office for specific advice and guidance.

Course Structure

Year 1: 31 study weeks

• Essentials of Management
• Academic and Employability Skills
• Principles of Marketing
• Accounting and Finance
• Quantitative Methods for Business
• Managing and Leading People

Year 2: 30 study weeks

• Ethics and Law in the Gig Economy
• Corporate Governance and Social Responsibility
• Economics for Business
• Strategic Brand Management and Social Media
• Consumer Psychology and Behaviour
• Introduction to Digital Marketing

Placement Year: Optional

• Students have the option to undertake a paid Placement Year with a business employer.

Year 4: 30 study weeks

• Global Leadership and Change Management
• International Strategic Management
• Creativity Innovation and Entrepreneurship
• Digital Marketing Strategies
• Market Research and Digital Marketing Analytics
• Digital Sales Management

Course Information

Assessment

Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.

Structure

This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

Course Requirements

Year 1 Entry:

BBC at A Level and Grade C/4 or above in GCSE Maths and English Language, or equivalent qualifications. Applicants who will be under the age of 18 but no younger than 17 at the commencement of the course are permitted.

Non-standard information

Non-standard entry route B:

Please note this route is only available for applicants who do not require a Student Route Visa to study with the University:

Applicants who do not possess BBC at A Level or equivalent will instead be invited to a formal interview along with three years of appropriate work experience evidenced in a full CV along with two work references. Applicants must still display the appropriate level of competence in both English Language and Mathematics.

International Entry:

Year 1 Entry:

An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component.

How to Apply

Applications for all our undergraduate Business courses are now open.

Fees

2023/24:

• UK - £9,250 per annum INT - £16,700 per annum (London), £15,900 per annum (non-London)
• Please note the fee for the Placement Year is 20% of the usual tuition fee i.e. £1,850 (Home) and £3,350 (INT - London), £3,200 (INT - non-London).

2024/25

• UK - £9,250 per annum INT - £17,550 per annum (London), £16,700 per annum (non-London)
• Please note the fee for the Placement Year is 20% of the usual tuition fee i.e. £1,850 (Home) and £3,500 (INT - London), £3,350 (INT - non-London).