Bachelor's Degree in Marketing

The study plan has been developed with advice from marketing managers from more than 30 companies in international markets and leaders in different sectors, from mass consumption to banking or advertising agencies. You will study innovative subjects, such as neuromarketing, e-commerce, big data, or digital ecosystems that will provide you with extensive knowledge of the digital environment, responding to the needs of the labor market that demands a new professional profile.

First Academic Year

• Economic Environment
• Statistics
• Business Management
• Creative and Production Tools I
• Introduction to Marketing
• Consumer PsychoSociology
• General Skills UEM I: Efficiency in Personal and Professional Life
• Market Research I
• Commercial Distribution I
• Marketing Communications I

Second Academic Year

• Product and Service Management
• Oral and Written Communication Skills
• Marketing Finance
• Creative and Production Tools II
• Brand Strategies
• Marketing Communications II
• General Skills UEM II: Influence and Relational Impact
• English
• Price Management
• Commercial Distribution II
• Commercial and Sales Management

Third Academic Year

• People Management
• ECommerce
• Digital Ecosystem
• General Skills UEM III: Entrepreneurial Leadership
• Digital Tools
• Data Engineering (Data Mining, Analysis of Large Amounts of DataBig Data, CRM)
• Strategic Marketing
• Neuromarketing
• Business Simulation
• Business Law

Fourth Academic Year

• Internships I
• Internships II
• Internships III
• End-of-Degree Project
• Marketing Plan / Marketing Workshop
• New Marketing Trends: Experiential Marketing
• International Marketing
• Analytical Tools
• Creativity Laboratory
• Strategic Advertising Planning

Internships

Internships are a key part of your training. Gaining experience after what you learn in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do voluntarily).

To do a curricular internship in a company, you’ll need to have passed 50% of the credits and enroll in the course before you start work. These internships are monitored by the company and the internship professor, as well as interim and final reports for evaluation.

If you want to improve your work experience before completing your university studies, you can do an extracurricular internship. You can do them in any year, but remember that internships complement your studies, so the more knowledge you acquire throughout your degree, the more you’ll benefit from the internship experience.

Basic skills

• CB01: Students know a study area originating from general secondary school education, and are usually at the level where, with the support of more advanced textbooks, they may also demonstrate awareness of the latest developments in their field of study.
• CB02: Students know how to apply their knowledge to their work or vocation professionally and have the skills that are usually demonstrated by forming and defending opinions and solving problems within their study area.
• CB03: Students can gather and interpret relevant data (normally within their area of study) to form opinions which include reflecting on relevant social, scientific, or ethical matters.
• CB04: Students can convey information, ideas, problems, and solutions to both specialist and non-specialist audiences.
• CB05: Students have developed the necessary learning skills to undertake further studies with a high degree of independence.

Cross-curricular skills

• CT01: Independent Learning: Ability to choose the most effective strategies, tools, and opportunities for learning and independently put into practice what has been learned.
• CT02: Self-confidence: Ability to evaluate one’s results, performance, and abilities with the self-belief of being able to complete tasks and face any challenges encountered.
• CT03: Ability to adapt to new situations: Being able to evaluate and understand different points of view, adapting one’s approaches to suit the situation.
• CT04: Ability to analyze and synthesize: Being able to break down complex problems into manageable blocks, as well as evaluate alternatives and perspectives to find the ideal solution. Synthesizing to reduce complexity and better understand the situation and/or solve problems.
• CT05: Ability to apply knowledge acquired in the academic field in situations that are as similar as possible to real-life situations in the studied profession.
• CT06: Oral or written communication: Ability to convey and receive information, ideas, opinions, and attitudes to achieve understanding and action. Oral communication using words and gestures and written communication using written and/or visual aids.
• CT07: Awareness of ethical values: Ability to think and act in line with universal principles based on the individual’s value, contributing to his/her full development and involving commitment to certain social values.
• CT08: Information management: Ability to seek, choose, analyze, and integrate information from diverse sources.
• CT09: Interpersonal relationship skills: Ability to hold positive relationships with other people through assertive verbal and non-verbal communication. This means being able to express or communicate what you want, think, or feel without discomforting, offending, or harming the feelings of other people.
• CT10: Initiative and entrepreneurial spirit: Ability to undertake difficult or risky actions with resolve. Ability to anticipate problems, propose improvements, and persevere in achieving them. Willingness to take on and carry out tasks.
• CT11: Planning and time management: Ability to set objectives and choose the right means to fulfil them through efficient use of time and resources.
• CT12: Critical thinking: Ability to analyze an idea, occurrence, or situation from different perspectives and adopt a personal viewpoint based on scientific rigour and objective reasoning, rather than intuition.
• CT13: Problem-solving: Ability to resolve an unclear issue or complex situation that has no established solution that keeps them from achieving an objective.
• CT14: Innovation/Creativity: Ability to propose and develop new, original solutions that add value to problems that are faced, as well as bring a different scope to the problem itself.
• CT15: Responsibility: Ability to fulfil commitments to themselves and others when performing a task and trying to achieve a set of objectives as part of the learning process. Ability to face and accept the consequences of actions taken freely.
• CT16: Decision making: Ability to choose between different options or methods to effectively solve varied situations or problems.
• CT17: Group work: Ability to integrate oneself and collaborate actively with other people, departments, and/or organizations to achieve shared objectives.
• CT18: Use of information and communication technology (ICT): Ability to effectively use information and communication technology such as tools for searching, processing, and storing information, as well as for the development of communication skills.

Specific skills

• CE01: Ability to understand the role of marketing, its efforts to achieve the company’s strategic objectives, and its place within the company’s core functions.
• CE02: Ability to understand how marketing actions should be designed based on the optimal use of the marketing mix.
• CE03: Ability to analyze and synthesize the results of market research and reports and use them as a basis for marketing decisions.
• CE04: Ability to identify and evaluate consumer needs, to be able to design processes, and create products and solutions to channel demand towards the brands’ offer.
• CE05: Ability to understand the role of marketing within the company’s strategic planning process (Mission - Vision - Values - Strategies - Plan of action - Marketing plan).
• CE06: Ability to apply the necessary communication concepts to generate effective messages, using the appropriate channels and adapting to the target market.
• CE07: Ability to apply the technical tools used in market surveys and use them as criteria in decision-making, respecting the fundamental rights and equality between men and women.
• CE08: Ability to analyze the arguments raised in briefings and transform them into marketing actions.
• CE09: Ability to compare the production costs of marketing actions with the expected profit, anticipate results and minimize the economic impact.
• CE10: Ability to apply techniques that help lead and inspire creative sessions, directing them towards the design of actions that are respectful of democratic values.
• CE11: Ability to understand and apply the “customer-oriented” concept, as the focus of all proposed marketing actions.
• CE12: Ability to analyze the return on each investment made in marketing, always looking to improve the department's profitability.
• CE13: Ability to analyze the economic and market data obtained with criteria to decide what information is relevant and how it can be used while obtaining the correct conclusions.
• CE14: Ability to integrate respect for essential values such as culture of peace, democratic values, equality between men and women, equal opportunities, and universal accessibility for people with disabilities into the design of the different marketing solutions (whether that be products, communication pieces, etc.).
• CE15: Ability to apply creative thinking combined with analytical thinking in the elaboration of marketing proposals, especially in advertisement creation, respecting fundamental rights, and the culture of peace.
• CE16: Ability to design and apply the company’s competitive and corporate strategies to marketing actions.
• CE17: Ability to organize work in such a way that the established milestones are met and the development times of the actions proposed in the marketing plan are correctly estimated.
• CE18: Ability to understand and comprehend the environment, market, and sector in which the company competes.
• CE19: Ability to independently assess and select data to provide information, making a clear distinction between the company’s sources and the environment.
• CE 20: Ability to select the most suitable communication and marketing mix tools according to a highly globalized and connected digital environment.
• CE21: Knowledge and understanding of corporate, economic, legal, and CSR aspects involved in marketing actions.
• CE22: Be rigorous in justifying marketing proposals, based on objective data and avoiding subjectivity and bias.
• CE23: Ability to monitor the technological environment and its impact on the marketing sector.
• CE24: Ability to participate in multidisciplinary teams formed by people from different functional areas of the company and obtain the necessary resources in each situation from them.
• CE25: Ability to create marketing solutions taking into account cultural, ethnic, demographic, etc. diversity.
• CE26: Ability to apply suitable technology in each marketing activity.

As a Marketing and Digital Marketing graduate from Universidad Europea, you will have the possibility to work in all marketing sectors and most companies. All companies need professionals with a cross-cutting knowledge of marketing and digital marketing, who can analyze the market and determine consumer demand. One of the advantages of a Marketing Degree is the large number of alternatives in which you can develop professionally.

Our former students are already part of the decision-making process in the commercial and marketing departments of leading national and international companies and brands. In addition to receiving excellent training, you will also learn how to lead, innovate, be effective and creative, and have a global and international vision that will help you understand the functioning of different sectors and markets.

• Sales department
• The marketing department of a company
• Marketing service companies
• Consultancy
• Entrepreneurship
• Research and teaching.