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Tunku Abdul Rahman University of Management and Technology (TAR UMT formerly TAR UC) Bachelor of Communication (Honours) in Advertising
Tunku Abdul Rahman University of Management and Technology (TAR UMT formerly TAR UC)

Bachelor of Communication (Honours) in Advertising

Bangunan Tan Sri Khaw Kai Boh (Block A), Malaysia

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English

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Jan 2025

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Introduction

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

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