Bachelor of Science in Business Administration - Marketing
Angola, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
USD 33,650 *
STUDY FORMAT
On-Campus
* full-time tuition based on 12-18 credit hours per semester
Scholarships
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Introduction
Join the dynamic world of marketing
Marketing creates and satisfies consumer desires, touching all aspects of our lives. You will be prepared for a successful career in this dynamic field through the Bachelor of Science in business administration with a major in marketing at Trine University.
The experience: Guidance from professionals, extra opportunities for growth
Since creativity and communication skills are vital to a successful career in marketing, you will interact regularly with marketing professionals in class and through required internships. Our faculty, mentors, and career advisors will help you understand the diverse career opportunities available.
You also can be part of the Trine Student Marketing Association (TSMA), designed to provide additional opportunities to work with organizations in the local community, hear from industry experts and utilize skills learned in the classroom. TSMA is a great addition to your resume as well as a tool that can be helpful in finding internships and job opportunities.
Curriculum
The degree: Skills you need, customized to the career you want
Through the Bachelor of Science in business administration with a major in marketing, you will develop the knowledge, analytical, and communication skills required for a dynamic career and gain a solid theoretical and practical understanding of the concepts driving today’s most successful companies.
Trine's marketing degree offers a wide spectrum of classes, so once you decide which career path you want to focus on, we will tailor your schedule to fit that area of expertise.
Curriculum
The Bachelor of Science in business administration with a major in marketing requires 120 credit hours overall, of which 30 credit hours are in the concentration of marketing. In addition, every student is required to take 35-36 credit hours in the business core. More than half the student's total coursework toward graduation is in business.
General Education Requirements - 39 credit hours
- ENG 143 College Composition or ENG 133 Technical Communications
- HUM 203 Humanities Seminar
- SP 203 Effective Speaking
- COM 213 Business Communications
- ECO 213 Microeconomics and ECO 223 Macroeconomics
- or ECO 203 Survey of Economics and Social Science Elective
- Humanities Elective
- MA 113 College Algebra
- MA 173 Essential Calculus or MA 163 Applied Math w/ Business Concepts
- Science Elective
- MA 253 Statistics
- PSY 113 Psychology
- BA 213 Business Spreadsheets
Business Core Program Requirements - 36 or 39 credit hours
- BA 102 University Experience - Business or UE 101 University Experience
- BA 123 Business Concepts
- BA 201 Professional Development and Strategies
- AC 203 Accounting I
- AC 213 Accounting II
- BA 3113 Business Internship*
- FIN 303 Managerial Finance
- FIN 353 Personal Finance
- LAW 203 Business Law & Ethics
- MGT 353 Designing Operations
- MGT 363 Organizational Behavior
- BA 453 Global Strategic Management
- MGT 483 Capstone
- MK 203 Marketing
Concentration Requirements - 30 credit hours
- MK 323 Integrated Marketing Communications
- MK 363 Commerce and Consumer Behavior
- MK 423 Professional Selling
- MK 433 Marketing Strategy
- MK 463 Marketing Research
- Electives 300 or 400 level (AC, BA, COM, ECO, ENT, FIN, GM, HC, HR, INF, LAW, LDR, MGT, MK, SM) - 15 Credit Hours
Free Electives - 12 or 15 credit hours
*The faculty recommends that all business students take an internship in an area of business related to their field of study.
Program Outcome
The Bachelor of Science in business administration with a major in marketing will prepare you for a career in advertising, sales, digital media, services marketing, or retail management. You will discover career opportunities in fields such as:
- Sales management
- Advertising
- Marketing analysis
- Digital advertising
- Retail management
- Brand and product management
- Merchandising
- Marketing management
Recent Trine marketing graduates are impacting companies in sports marketing, consumer goods, business-to-business markets, and business analytics. Graduates of the program have enjoyed a job placement rate of nearly 100 percent!
Career Opportunities
- Advertising
- Brand Manager
- Channel Manager
- Commercial Banking
- Consulting
- Consumer Insights
- Customer Service
- Digital Advertising
- Engineering Management
- Event Planner
- Financial Sales / Trading
- Human Resources
- Marketing Manager
- Merchandising
- Operations Management
- Product Manager
- Real Estate
- Retail Sales
- Strategic Planning
- Venture Capital / Investment Management
Marketing is truly versatile in that it deals with all areas of business. Businesses understand that it's the marketing department's job to ensure there are happy and satisfied customers who buy the company's products; because without them, there is no company, and there are no jobs. Marketing is that vital!
Admissions
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English Language Requirements
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