Bachelor of Science in Social Media and Digital Marketing Trevecca Nazarene University

Trevecca’s social media & digital marketing program is a concentration track available to you if you are pursuing your Bachelor of Science in information technology, information systems, or graphic design. This program teaches you to implement marketing automation solutions, helps you develop skills in digital advertising, and shows you how to leverage search engine optimization (SEO) for business growth.

Program Benefits

• Learn from faculty who possess high degrees in their fields, who have relevant and valuable real-world experience, and who make an effort to know you personally.
• Gain the skills and experience with state-of-the-art programs and technologies you need to be competitive in the job market.
• Enjoy our small class sizes and supportive campus community.
• Take advantage of incredible internships and job opportunities available in the exciting and growing city of Nashville.

What to Expect

In our increasingly digital world, businesses and organizations in nearly every field are looking for social media and digital marketing experts who can create engaging internet content. If you are majoring in information technology, information systems, or graphic design, you can join the social media and digital marketing concentration track where you’ll learn how to implement marketing automation solutions and leverage SEO for business growth, as well as build skills in digital advertising.

Why Choose Trevecca?

Founded in 1901 and a leader in online education for more than two decades, Trevecca helps students discover and pursue an individual calling by providing innovative instruction; cultivating a supportive, Christ-centered community; and establishing relationships that open doors.

Recognized nationally and locally for academic quality, Trevecca has earned a reputation for providing the world with servant leaders, problem solvers, and difference makers. Trevecca’s holistic approach to education encompasses intellectual, social, emotional, physical, and spiritual growth.

As a Christian university, we offer programs that explore the ways faith intersects with your field of study. This means you can gain your degree in a supportive, Christian community with small classroom sizes and engaged faculty members who care about you, your faith, and your goals.

General Education Courses — 51-52 hours

• BUS 2010 Financial Stewardship 2
• COM 1010 Speech Communication 3
• ENG 1020 English Composition I 3
• ENG 1080 English Composition II: Critical Reading, Writing, and Thinking 3
• ENG 2000 World Literature 3
• HIS 1400 World Civilizations: Ancient and Medieval World 3 or HIS 1450 World Civilizations: Early Modern and Modern World 3
• HPE 1500 Introduction to Health and Wellness 2
• MAT 1080 Problem Solving: A Quantitative Reasoning Approach 3
• MUS 1500 Fine Arts 3
• PHL 2010 Introduction to Philosophy 3 or PHL 3070 Ethics 3
• PSY 2010 General Psychology 3 or SOC 2010 General Sociology 3 or COM 2010 Interpersonal Communication 3
• REL 2000 Introduction to Biblical Faith 3
• REL 3000 Christian Tradition 3
• REL 4000 Christian Life and Ministry 3
• SCI 1500 Life Science 3
• SCI 2600 Issues in Science 3
• Institutional Choice* 3
• Intercultural Literacy Requirement 2-3
• * ECO 2000, ATH 3010, POL 2020, SWK 1200, SOC 2500, SOC 3200, SOC 3300, HIS 1400, HIS 1450, HIS 2010, or HIS 2020

Leadership Requirement - Freshmen Only — 3 hours

• INT 1100 Life, Calling, and Purpose 3

Computing Support — 8 hours

• BUS 2300 Introduction to Entrepreneurship and Small Business Management 3
• ITI 2540 Applied Logic and Mathematics for Computing 2
• ITI 3250 Business Analytics and Intelligence 3

Computing Core — 12 hours

• ITI 2160 Foundations of Software Design and Development 3
• ITI 2170 Foundations of Web Design and Development 3
• ITI 2180 Foundations of Data and Database Management 3
• ITI 2380 Foundations of Cybersecurity and Forensics 3

Computing Domain - GD — 18 hours

• BUS 2410 Entrepreneurial Marketing for Small Business 3
• ITI 2140 Foundations of UX Design 3
• ITI 3800 Graphic Design and Imaging I 3
• ITI 3810 Graphic Design and Imaging II 3
• ITI 3840 Corporate Identity and Advertising Design 3
• ITI 4830 Digital Typography 3

Computing Track — 12 hours

Social Media and Digital Marketing

• ITI 3050 Psychology for UX Design 3
• ITI 3060 Visual Design Principles 3
• ITI 3200 Social Media and Digital Marketing 3
• ITI 4490 Social Media and Digital Marketing Capstone Experience 3

Specialized Computing

• ITI Courses numbered ITI 2200 or above 12

Computing Assessment — 8 hours

• ITI 3975 Portfolio Assessment I 1
• ITI 4900 Information Technology Internship I 1-3
• ITI 4975 Portfolio Assessment II 1
• ITI 4980 Senior Seminar in Computing 3

ITI 4900: 3 hours required.

General Electives — 7-8 hours

Total Credit Hours: 120