Bachelor of Arts (Honours) in Public Relations and International Events Management Technological and Higher Education Institute of Hong Kong

Programme Aims

This Programme aims to offer a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management.

Professional Recognition

Hong Kong Public Relations Professionals’ Association Limited (PRPA), Hong Kong Institute of Marketing (HKIM), The Hong Kong Advertisers Association (HK2A) and Hong Kong Association of Interactive Marketing (HKAIM) accept our students as student members.

The programme is a member of the Hong Kong Public Relations Professionals' Association Limited (PRPA) and Hong Kong Exhibition & Convention Industry Association (HKECIA).

Graduates can pursue their careers in public relations, corporate communications, advertising and marketing for profit and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, event management, media planning, buying and sales, investor relations, publicists, customer relations, community relations, copywriting, translation and corporate brand management.