BS in Digital Fashion (Hons)

In the digital era, young generations are highly reliant on social media, the Internet and smartphones in every area of life, resulting in drastic consumer behaviours. Digital technologies are transforming every stage of the fashion industry, from concept design to clothing rail. As an international fashion design hub, Hong Kong needs young talents with strong digital skills to drive efficiency and innovation for the evolving fashion business.

In response to the changing consumer landscape and fulfilling the fashion industry's developmental needs, this programme aims to impart students with solid and holistic knowledge of new emerging technologies and digital fashion, innovative marketing/business strategies and plans. It also equips students with advanced digital skills in fashion product development, media communication and business development in the digital era. Graduates can pursue various careers in the fashion industry and related areas, such as specialist/professional creative content marketing, digital media, creative/corporate communications, and business strategies and transformation for fashion brands.