Bachelor of Arts - Marketing

It offers a unique design that emphasizes digital marketing and creativity and management coursework incorporating the study of liberal arts.

Provides marketing and management coursework in strategic marketing, global and international marketing research, and study abroad opportunities that align the tactics used in domestic and global markets. The program also provides accounting, human resource management, economics, computers, management theory, ethics and decision-making.

Encourages students to develop the traits of successful marketing professionals, including oral and written communication, creative problem solving and a solid foundation in marketing plan management and analysis

Requires students to work with their faculty advisor to plan the sequence of courses for the major and elective courses that best fit their career goals in marketing and other related professions