BBA in Business Analytics
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
USD 9,108 *
STUDY FORMAT
Blended, Distance Learning, On-Campus
* per 12 credit hours for non-residents | $4,212 per 12 credit hours for Texas residents
Introduction
Gain expertise in business analytics with a BBA in Business Analytics from Texas A&M University-Commerce. This four-year STEM-designated program, available in online, hybrid, and on-campus formats, is ranked among the most affordable and was recognized by U.S. News & World Report in 2023. You’ll develop skills in Big Data analysis, business operations, and financial reporting, preparing you for in-demand roles like business analyst and market research analyst. With over 100 years of excellence, this AACSB-accredited program offers international students career-ready skills, flexibility, and a pathway to a thriving global network.
Make Data Understood with Business Analytics
The Bachelor of Business Administration in Business Analytics is an approved science, technology, engineering, and mathematics (STEM) program. You will be prepared to enter the workforce in the rapidly emerging and highly sought-after field of business analytics. Through collecting, organizing, analyzing, optimizing, and interpreting Big Data, you will learn to harness its power and use it for problem-solving and decision-making. In addition, this program will provide you with opportunities to study business operations, develop writing and communication skills, and engage in team leadership and development.
What You Will Learn
Through challenging, rigorous coursework, this program will prepare you for specific jobs such as computer systems analyst, business analyst, market research analyst, logistician, and operations research analyst in a wide range of organizations and industries.
Courses to Prepare You for Your Career
- Foundation courses including Math for Business Applications, Principles of Management and Business Computing Systems, and Data and Information Management
- Core business courses including Global Operations Management and Business Strategy, Intelligent Supply Chain Management, Mobile Business, and Data Mining
A Strategic Mission
The mission of East Texas A&M University is to inspire transformational learning, create applied knowledge, and forge impactful connections that contribute to society. In support of our mission, we value:
- Integrity and Respect: We conduct business with the highest integrity and mutual respect in all our endeavors.
- Engagement: We foster engagement with all our stakeholders.
- Innovation: We strive toward the latest technology and continuous improvement.
- Social Responsibility: We conduct ourselves in a socially responsible and transparent manner.
The East Texas A&M University Business Advantage
Here you will gain the knowledge, confidence, and practical tools you need to become a professional, ready to compete in the marketplace.
Accredited
Earn a valuable degree from a fully accredited business program. Since 1976, East Texas A&M University has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.
STEM Designated Degree
Our STEM-designated undergraduate and graduate programs in Business Analytics, as well as our Master of Science degrees in Finance, Marketing, Marketing Analytics, and Supply Chain Management, give students a significant advantage in the fastest-growing markets. These programs prepare students for professional careers that offer job security, flexibility, satisfaction, and excellent earning potential.
World-class Faculty
Engage with exceptional faculty who are both significant scholars and industry leaders who provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with the industry insights they provide.
Your Future
Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.
Funding Your Future
Committed to investing in our students’ futures, our programs are not only affordable but of great value. In addition to the scholarships available from East Texas A&M University, we offer scholarships specifically for business students.
Global Exposure
Students will develop, apply, and hone evolving skills to ensure their success here in Texas and abroad.
Gallery
Ideal Students
Is this Program a Good Fit for You?
Business analytics students are typically interested in:
- A blend of technology and business education
- Application of data analytics to improve business outcomes
- Learn business techniques while gaining familiarity with data analytics
Admissions
Scholarships and Funding
Homer Tate Initiative Scholarship
The Homer Tate Initiative Scholarship was established to assist students with funding in their last term before graduation. Scholarships are limited to only undergraduate and graduate students in their last remaining 3 credit hours.
To qualify for the Homer Tate Initiative Scholarship, a student must:
- Be a FAFSA or TASFA financial aid applicant in good standing with Financial Aid.
- Be enrolled in the last 3 credit hours required to complete the degree.
- Be graduating at the end of the semester for which the student is applying for the scholarship, and understand they must have a Graduation Application on file with the Registrar’s Office.
- Provide a complete application which includes information from their Academic Advisor as documentation of remaining course requirement to complete degree.
- Have a balance due after any offered financial aid is applied.
- Students pursuing Competency Based degrees, such as the Bachelor of Applied Arts and Sciences (BAAS) in Organizational Leadership and Competency Based Criminal Justice (CBCJ), are not eligible to apply for Texas A&M University-Commerce scholarships.
Explore over $12 million in scholarships offered by the university by visiting our website for a comprehensive list of available opportunities.
Curriculum
The business analytics program at East Texas A&M University is uniquely designed to prepare you for a successful career and, more importantly, life! Over 100 years, this program has evolved and developed with the long-term success of our graduates in mind. You will not only learn critical analytical skills, but you will also learn how to create financial reports and interpret big data as well.
Freshman Year
Your first year you will take a combination of university core and business core classes. All students must take these classes, and they are a very important part of your business education. Many students take mostly core classes with one or two courses related to their major each semester.
Fall
Begin with core classes. These are essential for building a strong foundation.
- College Reading and Writing (ENG 1301)
- U.S. History to 1877(HIST1301)
- Mathematics for Business Applications I (MATH 1324)
- U.S. Life & Physical Science Elective
- Business Computer Systems (BUSA 1305)
Spring
Continue taking your university core classes. Completing an elective or two this semester is important as well.
- College Reading and Writing (ENG 1302)
- U.S. History from 1865 (HIST1302)
- Math. for Bus. Applications II (MATH 1325)
- U.S. Life & Physical Science Elective
- Advisor-approved elective
Sophomore Year
In your second year, take the remainder of your university core classes along with a few business core and electives. Expand your mind and learn how to think like a professional.
Fall
You made it through your first year. Continue ahead with electives and core courses.
- The US Government (PSci 2301)
- Principles of Accounting I (ACCT 2301)
- Principles of Macroeconomics (ECO 2301)
- Degree Pathway
- US Literature, Philosophy, Culture Elective
Spring
Finish taking the remainder of your core classes. Good things are coming!
- Texas and the Federal System (Psci 2302)
- Principles of Accounting II (ACCT 2302)
- Principles of Microeconomics (ECO 2302)
- Advisor-approved elective
- US Creative Arts Elective
Junior Year
During your third year, you will begin to focus on upper-level coursework and take classes related to your major. It’s also a great time to snag an internship or co-op which may count as a class towards your degree.
Fall
Start taking classes relating to your major. Things are about to get exciting!
- Legal Environment of Business (MGT 301)
- Business & Economic Statistics (ECO 302)
- Principles of Management (MGT 305)
- Marketing (MKT 306)
- Data and Information Management (BUSA 326)
Spring
Keep up the good work! Senior year is right around the corner.
- Business Communication (MGT 303)
- Economic Forecasting (ECO 309)
- Operations Management (MGT 307V
- UL BUSA elective
- Business Process Management & ERP Systems (BUSA 379)
Senior Year
During your fourth year, you will finish taking your upper-level business courses and Finance classes. As you get ready to graduate, interview with companies that you dream about working for. You will find alumni who know the quality of TAMUC graduates at businesses worldwide.
Fall
You are so close to being done. Stay strong!
- UL BUSA elective
- Business Analytics Programming (BUSA 423)
- Marketing Research (MKT 436)
- Introduction to Business Finance (FIN 304)
- Business Analytics Modeling (BUSA 424)
Spring
It’s the home stretch, and graduation is your next step. You got this!
- Project Management (BUSA 428)
- International Marketing (MKT 420)
- Data Mining (BUSA 421)
- UL BUSA elective
- Business Strategy (MGT 439)
Program Outcome
Practical Applications
A degree in business analytics will offer you the opportunity to:
- Develop skills that prepare you for the demands of the global business environment.
- Learn critical security principles that enable you to plan, develop and perform information systems security tasks at the organizational level.
- Identify, document, model, assess and improve core business processes.
- Acquire basic knowledge of mobile technology development and management, including programming languages and development processes.
- Investigate the technologies, methods and practices that foster innovation, new business opportunities and new efficiencies.
- Develop project management skills including initiation, planning, execution, controlling and closing projects.
Program Tuition Fee
Career Opportunities
Business analytics students are able to identify solutions hidden in Big Data and apply these findings to real-world business challenges. You can become a highly valued data analyst providing an organization with ideas for smarter strategic management and better operational efficiencies. Graduates are well-positioned to transition quickly when internship and job opportunities present themselves.
Career Possibilities and Current Median Salaries
- Business analytics is ranked second in a Computerworld survey on the most difficult skills to find.
- McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess deep business analytic skills and an additional 1.5 million managers with the skill set to implement the results.
| Business Analyst (National Median) | Business Analyst (DFW Metroplex Median) | Market Research Analyst (National Median) | Market Research Analyst (DFW Metroplex Median) |
| $70,860 | $70,400 | $64,433 | $64,014 |
Accreditations
Program delivery
Our programs are designed to be flexible, meeting the needs of working professionals who want the convenience of a fully online degree, full-time students who prefer face-to-face classes, and blended options for those who need the convenience of both. We offer a graduate-level business degree to fit your lifestyle and career aspirations.
Students can also complete 50% or more of the credits required for this degree at our Dallas site.