Bachelor of Business Administration Swiss UMEF (University of Applied Sciences Institute)

SWISS UMEF is the first private higher education Institution in Geneva to have institutional accreditation by the highest federal accreditation authority in Switzerland.

The Bachelor of Business Administration program (BBA) covers the areas of management and corporate strategy, business organization, accounting, financial analysis, micro and macroeconomics, and finance.

Objectives:

Develop the student’s ability to acquire knowledge and know-how in the disciplines of management sciences, through a pedagogy based on the active participation of the students in their training.

Internship:

The internship included in the program enables the student to have practical experience and the opportunity to apply in the real working world the knowledge acquired in class.

Accreditations and Recognitions

• Accredited by the Swiss Accreditation Council
• Accredited and recognized by IACBE for its academic excellence
• EduQua certification - Swiss quality label for continuous education

Learning outcomes:

• Recognize basic concepts of the functions of business management.
• Analyse the financial decision-making process using statistical and quantitative analyses.
• Implement effective communication skills in a business management environment.
• Acquire business theories, models, and concepts to implement problem analysis and complex situations.
• Be able to apply ethical principles and social responsibility internationally.
• Produce the fundamental skills to create and manage innovation and new business development based on an understanding of the external and internal environment.

First Year 60 crédits (ECTS)

• Rhetoric and Composition
• Financial Mathematics
• Introduction to Marketing
• Introduction to Management
• Digital Marketing
• Critical Thinking
• Statistics Applied to Business
• Economics
• Financial Accounting
• Human Resource Management
• Artificial Intelligence
• Business Law

Second Year 60 crédits (ECTS)

• Managerial Accounting
• Communication Strategy
• Global Marketing
• Corporate Finance
• Business Negotiation
• Organizational Behaviour
• Project Management and Decision Making
• Marketing of Luxury Products
• Business Policy and Strategy
• Geopolitics and Geo-Economics
• Sustainable Development
• Thesis Methodology

Third Year specialization 60 crédits (ECTS)

• Risk Management
• Purchasing and Supply Chain
• Leadership and Team Building
• International Management
• International Business
• Total Quality Management
• Innovation Management
• Entrepreneurship and Small Business Management
• Change Management
• Management Information Systems
• Dissertation or Internship

This program gives students the essential skills required to accede to positions of responsibility in the public and private sectors.