Bachelor of Business Administration: Major in Luxury Brand Management
Montreux, Switzerland
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Feb 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Bachelor of Business Administration: Major in Luxury Brand Management
The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is and how to analyze and maintain good relationship with customers. The program provides students with both luxury branding and business management skills.
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Admissions
Scholarships and Funding
Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit (10%). For more information about scholarships, please visit the university website.
Curriculum
Year 1
Semester 1
- Accounting I
- Introduction to Micro-economics
- Marketing Management
- Business Ethics
- Entrepreneurship
- HR Management
- Business Communication
- Industrial Visits
Semester 2
- Accounting II
- Globalization and International Business
- Digital Marketing
- Introduction to Macro-economics
- Information Systems
- Critical Thinking
- Leadership and Teams
- Career Orientation
Year 2
Semester 3
- Brand Identity in the Luxury Sector
- Managing Organizational Change
- Business Law I
- Luxury Quality Management
- Customer Relationship Management
- International Marketing
- Finance
- Industrial Visits
Semester 4
- Negotiation Skills
- Statistics
- Luxury Goods and Services Markets
- New Business Development
- Luxury Product Design
- Cost Management
- Business Law II
- Negotiating
Year 3
Semester 5
- Social Business Management
- Luxury Brand Analyses and Marketing Strategies
- Fashion Forecasting
- Luxury Brand Management
- Counterfeits in the Luxury Sector
- Managing Jewellery and Luxury Watches
- Retail Management
- Industrial Visits
Semester 6
- Bachelor Thesis or Internship*
* The best students get the opportunity to do internship during the last semester of the program that we provide
Program Outcome
Degree Awarded: Bachelor of Business Administration with a Major in Luxury Brand Management
Credits: 185 ECTS