BS in Marketing
Selinsgrove, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
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TUITION FEES
USD 54,440 / per year **
STUDY FORMAT
On-Campus
* November 1 — Early Action 1. November 15 — Early Decision. December 1 — Early Action 2. February 1 — Regular Decision admission application deadline; late applications welcome as space permits. March 1 — International Students
** tuition 2022-23
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Graduates lead the market
As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization.
Susquehanna’s courses, experiences, and faculty mentoring will prepare you for success.
We guarantee international internships for all business students. We have students who intern in dynamic cities such as London, Barcelona, Tokyo, Hamburg, and many more. We also have internship partnerships at top organizations in the U.S., where experience can give you the edge before graduation.
In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.
Since marketing is integral to any successful business plan, you’ll have the skills and knowledge necessary to work in any industry and in various capacities such as sales, promotions, public relations, advertising, and brand management. Our marketing graduates have gone on to jobs at Yelp, PetSmart, American Express, and Vanguard.
Because our bold curriculum is rooted in the liberal arts, you’ll also develop essential skills that employers seek, like
- Writing
- Teamwork
- Presentation delivery
- Critical thinking
- Interpersonal relationships
- Leadership
Our interdisciplinary minors, like leadership and international studies, help you gain a better understanding of important topics in today’s world. Retail, manufacturing, law, politics finance, health care, higher education, and the arts — you’ll be career-ready.
A world-class accredited degree opens doors
Our Sigmund Weis School of Business is accredited by AACSB International. Less than 5% of the 15,000+ business programs worldwide have earned AACSB accreditation, making our program part of an elite group. For you, it means top companies will recognize the high quality of your degree, often offering higher, more competitive salaries.
The powerful combination of our AACSB-accredited program and global experiences prepare you for a successful career.
Ninety-eight percent of Susquehanna graduates have jobs within six months of graduation.
Gallery
Curriculum
Requirements for Major
When you enroll at Susquehanna, you’ll be paired with an advisor and application tool to guide you in your course planning and scheduling. The following is an excerpt from the complete course catalog. Enrolled students follow the requirements of the course catalog for the academic year in which they declare each major and/or minor, consult with their advisor(s) and the Academic Planning Tool.
Requirements for the Majors offered by the Management and Marketing Department
Students complete the business foundation courses and a major in international business, luxury brand marketing, and management, management, or marketing. No grade below C- will be accepted to fulfill major requirements or in any foundation course.
Double-counting restriction
No student may have more than one major in the Sigmund Weis School of Business. Students who wish to study an additional subject area of the Weis School’s curriculum should consult their advisor about declaring an academic minor.
Business Foundation Courses
Year 1
- 4 or 2 MGMT-195 Global Business Perspectives or MGMT-138 Fundamentals of Business
- 4 ECON-201 Principles of Macroeconomics
- 4 ECON-202 Principles of Microeconomics
- 4 MGMT-202 Business Statistics
- or MATH-108 Introduction to Statistics
- or MATH-180 Statistical Methods
- or PSYC-123 Statistics for the Behavioral Sciences
Year 2
- 4 INFS-174 Data Collection and Modeling
- 4 ACCT-200 Financial Accounting
- 4 ACCT-210 Legal Environment
- 2 INFS-233 Data-Driven Decision Making
- 4 MGMT-240 Principles of Management
- 4 MKTG-280 Marketing
- 2 MGMT-105 Introduction to Professional Development
Year 3
- 4 ACCT-330 Managerial Accounting
- 4 FINC-340 Corporate Financial Management
Year 4
- 4 INFS-472 Data Insight and Visualization
- 4 MGMT-400 Business Policy and Strategy
- 4 MGMT-404 Global Business Ethics
No grade below a C- will be accepted toward graduation for foundation courses; upon earning a grade below C- in a foundation course, the student must retake the course the next semester in which it is offered. The course descriptions listed later in the catalog identify prerequisites, and these suggest a certain degree of order in completing the foundation. In addition to the foundation, first-semester business students enroll in MGMT-195 Global Business Perspectives (four semester hours), which provides an introduction to liberal studies and college life, as well as an overview of business functional areas, career opportunities, and the Sigmund Weis School curriculum. This course satisfies the First Year Seminar requirement of the Central Curriculum.
Marketing Major
Marketing involves managing the interface between an organization and its customers by determining their needs and behaviors and delivering need-satisfying value to them while meeting the organization’s goals. Marketing has a fundamental role in virtually all business decisions and in directing the efforts of customer-driven organizations. Marketing is essential not only to retailers, wholesalers, and manufacturers but also to attorneys, accountants, museums, hospitals, colleges, performing arts, and political action groups.
The marketing major requires completion of the business foundation and 24 semester hours as follows:
- 2 MKTG-317 International Marketing
- 4 MKTG-320 Digital Marketing
- 2 MKTG-321 Social Media Marketing
- 4 MKTG-381 Marketing Research
- 4 MKTG-382 Consumer Behavior
- 4 MKTG-488 Marketing Analytics
- 4 Choose from the following (4 semester hours minimum):
- 4 LBMM-216 Introduction to Luxury Brand Marketing and Management
- 4 LBMM-316 Advanced Luxury Branding
- 4 LBMM-385 Retail & Visual Merchandising
- 4 COMM-418 Advertising Campaigns
- 4 MGMT-416 Intellectual Property and Business
- 2-4 MKTG-486 Topics in Marketing
- 4 PSYC-230 Social Psychology
Requirements for Minor
When you enroll at Susquehanna, you’ll be paired with an advisor and application tool to guide you in your course planning and scheduling. The following is an excerpt from the complete course catalog. Enrolled students follow the requirements of the course catalog for the academic year in which they declare each major and/or minor, consult with their advisor(s) and the Academic Planning Tool.
Minor in Marketing
The minor in marketing requires 20 semester hours. To complete the minor, students must have a GPA of at least 2.00 in the minor coursework and no grade below a C- in courses chosen from the following:
- 4 MKTG-280 Marketing
- 16 Choose from the following:
- 4 LBMM-216 Introduction to Luxury Brand Marketing and Management
- 4 MKTG-320 Digital Marketing
- 4 LBMM-316 Advanced Luxury Branding
- 4 MKTG-381 Marketing Research
- 4 MKTG-317 International Marketing
- 4 MKTG-382 Consumer Behavior
- 4 LBMM-385 Retail & Visual Merchandising
- 4 COMM-418 Advertising Campaigns
- 2-4 MKTG-486 Topics in Marketing
- 4 MKTG-488 Marketing Analytics
Double-counting restriction for interdisciplinary minors
Only 4 semester hours of this minor may be double-counted toward the student’s major.
Note: the minor is not available to students majoring in luxury brand marketing and management.
Course Options
Luxury Brand Marketing and Management Courses
- LBMM 216 Luxury Brand Marketing & Management, Credits: 4
- LBMM 316 Advanced Luxury Branding, Credits: 4
- LBMM 385 Retail and Visual Merchandising, Credits: 4
Management Courses
- MGMT 102 Global Business Perspectives, Credits: 4
- MGMT 105 Introduction to Professional Development, Credits: 2
- MGMT 138 Fundamentals of Business, Credits: 2
- MGMT 195 Global Business Perspectives, Credits: 4
- MGMT 202 Business Statistics, Credits: 4
- MGMT 230 Exploring Entrepreneurial Opportunities, Credits: 4
- MGMT 240 Principles of Management, Credits: 4
- MGMT 290 Non-Profit Management, Credits: 4
- MGMT 315 Global Supply Chain Logistics, Credits: 2
- MGMT 333 New Ventures: Start-Up to Exit, Credits: 4
- MGMT 350 International Business, Credits: 4
- MGMT 351 Seminar in European Business Operations, Credits: 2
- MGMT 360 Management & Organizational Behavior, Credits: 4
- MGMT 361 Human Resource Management, Credits: 4
- MGMT 362 Employment Law, Credits: 2
- MGMT 373 Managing for Sustainability, Credits: 4
- MGMT 379 Business-Government Relations, Credits: 2
- MGMT 390 Operations Management, Credits: 4
- MGMT 400 Business Policy and Strategy, Credits: 4
- MGMT 404 Global Business Ethics, Credits: 4
- MGMT 410 International Management, Credits: 2
- MGMT 416 Intellectual Property & Business, Credits: 4
- MGMT 434 Entrepreneurial Experience, Credits: 4
- MGMT 437 Sustainable Entrepreneurship, Credits: 4
- MGMT 438 Sales Management, Credits: 4
- MGMT 464 Compensation Structure Design, Credits: 2
- MGMT 465 Performance Management, Credits: 2
- MGMT 466 Negotiations, Credits: 2
- MGMT 467 Topics in Management, Credits: 2–4
- MGMT 468 Women in Organizations, Credits: 2
- MGMT 501 Independent Study, Credits: 1–4
- MGMT 502 Senior Research, Credits: 1–4
- MGMT 503 Business Internship, Credits: 1–4
Marketing Courses
- MKTG 280 Marketing, Credits: 4
- MKTG 317 International Marketing, Credits: 2
- MKTG 320 Digital Marketing, Credits: 4
- MKTG 321 Social Media Marketing, Credits: 2
- MKTG 381 Marketing Research, Credits: 4
- MKTG 382 Consumer Behavior, Credits: 4
- MKTG 485 Marketing Strategy and Management, Credits: 2
- MKTG 486 Topics in Marketing, Credits: 1–4
- MKTG 488 Marketing Analytics, Credits: 4
Sigmund Weis School of Business London Program Courses
- INTD 133 British Theatre, Credits: 4
- INTD 134 British History/Culture London, Credits: 4
- OFFP SWSB SWSB London Program Planning, Credits: 1
- OFFR SWSB SWSB London Program Reflection, Credits: 1
Program Outcome
Learning Goals:
- Demonstrate an understanding of major organizational behavior/general management concepts, theories, and their applications (such as motivation, teams, and decision making).
- Demonstrate an understanding of the role of leadership in organizations both at the micro level (individual, teams) and at the macro level of organizations (e.g., strategic management, organizational structure).
- Demonstrate an understanding of how business management concepts related to service to others, organizational social responsibility, and governmental policies.
Career Opportunities
Our students get jobs and internships at:
- Aerotek
- American Express
- BWG Strategy
- Check Point
- Corporation Service Company
- FDM Group
- Ipreo
- Market Bridge
- Market Metrics
- Mayer Brown
- Medical Components Inc
- Nologo MGMT
- Nucleus Brands
- Petsmart
- Social Code
- Sparks Group
- Smathers Branson
- Steaz
- Techtronic Industries
- Vanguard
- Wyndham Worldwide
- Yelp
English Language Requirements
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