BS in Luxury Brand Marketing & Management

Stand Out from the Crowd

Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation.

Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.

Consumers of luxury brands are purchasing more than a product—they're buying a symbol of success. This growing industry depends on brand managers and marketers who can help sell their lavish image. We'll prepare you to step confidently into the high-end job market, knowing the marketing needs and consumer relationship management that's vital to keeping premium and luxury brands on top in a fiercely competitive market.

Since you'll take traditional marketing classes as well, you'll also be ready to work at a mass consumer brand—or even help them take the big leap into the luxury sector.

Our bold curriculum is rooted in the liberal arts, so you'll excel at essential skills like writing, teamwork, presentations, critical thinking, interpersonal relationships and leadership.

Adding one of our interdisciplinary minors, like leadership or international studies, will help you gain a better understanding of important topics in today's world.