BSc (Hons) in Conventions and Events Management Sunway University

The BSc (Hons) in Conventions and Events Management offers an industry-inspired program to set you up for a professional career in the event industry.

The program deals with conceptualizing and pitching an event, promotion and production, management and evaluation, and covering all aspects of events management. You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques, and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development, and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference associations, convention centers, and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.

Intakes

January, April, and September

Duration

3 Years Full-Time

Why Study Here?

Holistic Education

The US education system is one of the most flexible in the world, offering students unlimited choices of courses and focusing on an all-around learning experience. Adopting the US liberal arts approach of inclusiveness, industry relevance, and flexibility, Sunway ADTP has a strong track record of producing well-rounded students equipped for American higher learning.

Seamless Transfer into American Universities

We engage professors from US universities to deliver parts of our academic content. Each year, more than 100 US universities visit Sunway University providing a valuable opportunity for students to engage with and seek advice from admission counselors. We also host representatives from Western Michigan University (WMU) on campus who provide counseling services to students transferring to WMU.

Academic Mentorship and Support

Each ADTP student is assigned an academic advisor who will provide academic guidance and support. Our student-lecturer engagement is high extending over and beyond the classroom. One in four of our lecturers consistently receives “excellent teaching” awards.

Extracurricular Advantage

Each semester our students engage in out-of-class activities e.g. running projects and charity programs as part of their assignments, volunteering in cultural performances, or participating in international conferences. We celebrate bank holidays like Martin Luther King, Jr. Day, Independence Day, and Thanksgiving.

University Placement Guidance

We conduct workshops on all aspects of the transfer process—from selecting suitable universities and preparing applications to transitioning abroad. Our “Freshman Seminars” equip students with skills to succeed as a freshman. Our placement team continually supports students to transfer into “best fit” colleges. We receive study-abroad-semester students from US and non-US universities each year, many of which are our alumni for summer semesters. On top of our summer semester subject offerings, we support our alumni by providing referrals, offering proctoring services, and providing internship opportunities.

Programme Structure

Year 1

• English for the Tourism Service Industry
• Conventions and Events Support Services
• Emerging Technology for Events
• MICE Management
• Business of Tourism and Hospitality
• Accounting for Decision Making
• Business Environment
• Principles of Marketing

Year 2

• Communication Skills
• Conventions and Events: Planning and Design
• Exhibitions Management
• Sustainable Tourism Development
• Business and Hospitality Law
• Branding and Promotions
• Publicity and Media Writing
• Food & Beverage Management
• Food and Nutrition
• Research Methods for Tourism and Hospitality
• Conventions and Events: Production and Operations

Year 3

• Strategic Management for Hospitality Business
• Corporate and Incentive Travel
• Festival and Hallmark Events
• Managing People in the Tourism and Hospitality Industry
• Small Business Venture
• Research Project
• Internship

Additional MOHE compulsory General Studies subjects

for Local Student

• Appreciation of Ethics and Civilisation
• Philosophy and Current Issues
• Community Service
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student

• Malay Language for Communication 2
• Appreciation of Ethics and Civilisation
• Community Service

Career Prospects

• Account Director
• Business development manager
• Business exhibitions planner /director
• Convention services manager
• Meeting, convention and event planner/director
• Sales director