BA (Hons) in Design Communication
Shah Alam, Malaysia
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
USD 26,335 *
STUDY FORMAT
On-Campus
* estimated total fees
Scholarships
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Introduction
The 21st-century communication designer is one who not only develops a message content for printed or electronic media, with an emphasis on aesthetics in media but also has the ability to create new media channels to ensure the message reaches the target audience.
This program aims to nurture passionate, creative thinkers who have a good understanding of key communication and information design concepts towards the application of these to new design trends and projects. The program builds on and values the understanding of historical and contextual referencing and the capability to source original materials through research. You will be engaging with traditional areas of communication as well as having access to cutting-edge design, technology, software, and digital media. From a broader perspective, Sunway University design communication students will be encouraged to not only develop their individual creative skills but also develop teamwork skills through participation in creative collaboration teams.
On successful completion of the program, the graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Intakes
January, April, and September
Duration
3 Years Full-Time
Why Study Here?
Holistic Education
The US education system is one of the most flexible in the world, offering students unlimited choices of courses and focusing on an all-around learning experience. Adopting the US liberal arts approach of inclusiveness, industry relevance, and flexibility, Sunway ADTP has a strong track record of producing well-rounded students equipped for American higher learning.
Seamless Transfer into American Universities
We engage professors from US universities to deliver parts of our academic content. Each year, more than 100 US universities visit Sunway University providing a valuable opportunity for students to engage with and seek advice from admission counselors. We also host representatives from Western Michigan University (WMU) on campus who provide counseling services to students transferring to WMU.
Academic Mentorship and Support
Each ADTP student is assigned an academic advisor who will provide academic guidance and support. Our student-lecturer engagement is high extending over and beyond the classroom. One in four of our lecturers consistently receives “excellent teaching” awards.
Extracurricular Advantage
Each semester our students engage in out-of-class activities e.g. running projects and charity programs as part of their assignments, volunteering in cultural performances, or participating in international conferences. We celebrate bank holidays like Martin Luther King, Jr. Day, Independence Day, and Thanksgiving.
University Placement Guidance
We conduct workshops on all aspects of the transfer process—from selecting suitable universities and preparing applications to transitioning abroad. Our “Freshman Seminars” equip students with skills to succeed as a freshman. Our placement team continually supports students to transfer into “best fit” colleges. We receive study-abroad-semester students from US and non-US universities each year, many of which are our alumni for summer semesters. On top of our summer semester subject offerings, we support our alumni by providing referrals, offering proctoring services, and providing internship opportunities.
Gallery
Admissions
Curriculum
Programme Structure
Year 1
- Creative Thinking
- Drawing Techniques & Process
- History of Art & Design
- Introduction to Computer Graphics
- Digital Photography
- Design Thinking & Practice
- Introduction to Visual Communication
- Digital Storytelling
- Advanced Computer Graphics
- 2D & Animation Principle
Year 2
- Digital Illustration
- Web Design & Interactivity
- Packaging in Graphic Design
- Digital Animation (3D)
- Design & Typography
- Design Enterprise
- Visual Communication & Graphic Design
- Motion Graphics Design
- Digital Publishing
Electives (Choose 1 in Year 2)
- Advanced Photography
- Ceramic Arts
- Sustainable Design
Year 3
- Visual Culture and Technology
- Major Research Project
- Industry Based Project
- Internship (3 months)
- Final Year Project
Additional MOHE compulsory General Studies subjects
for Local Student
- Malaysian Studies 2
- Appreciation of Ethics and Civilisation
- Community Service
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
for International Student
- Malay Language for Communication 1
- Appreciation of Ethics and Civilisation
- Community Service
Career Opportunities
Career Prospects
- Creative director
- Graphic designer
- 2D/3D animator
- Illustrator
- Copywriter
- Freelancer
- UI designer
- Event coordinator
- Interactive/Multimedia designer
- Game artist
- Film/TV assistant producer
- Project Coordinator
- Design entrepreneur
- Web designer