BA (Hons) in Advertising and Branding

The BA [Hons] in Advertising and Branding degree program aims to nurture creative thinkers with the skills and knowledge to investigate, analyze, conceptualize, and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialized and contextual knowledge to address a range of appropriate advertising problems in the industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies, and Professional Studies with technologies and processes in a coherent and relevant manner. The program aims to produce world-class graduates with a focus on competencies in creativity, critical thinking, and entrepreneurial thinking, skills that are transferable across mediums, media, and settings.

On successful completion of the program, the graduates will be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Intakes

January, April, and September

Duration

3 Years Full-Time

Why Study Here?

Holistic Education

The US education system is one of the most flexible in the world, offering students unlimited choices of courses and focusing on an all-around learning experience. Adopting the US liberal arts approach of inclusiveness, industry relevance, and flexibility, Sunway ADTP has a strong track record of producing well-rounded students equipped for American higher learning.

Seamless Transfer into American Universities

We engage professors from US universities to deliver parts of our academic content. Each year, more than 100 US universities visit Sunway University providing a valuable opportunity for students to engage with and seek advice from admission counselors. We also host representatives from Western Michigan University (WMU) on campus who provide counseling services to students transferring to WMU.

Academic Mentorship and Support

Each ADTP student is assigned an academic advisor who will provide academic guidance and support. Our student-lecturer engagement is high extending over and beyond the classroom. One in four of our lecturers consistently receives “excellent teaching” awards.

Extracurricular Advantage

Each semester our students engage in out-of-class activities e.g. running projects and charity programs as part of their assignments, volunteering in cultural performances, or participating in international conferences. We celebrate bank holidays like Martin Luther King, Jr. Day, Independence Day, and Thanksgiving.

University Placement Guidance

We conduct workshops on all aspects of the transfer process—from selecting suitable universities and preparing applications to transitioning abroad. Our “Freshman Seminars” equip students with skills to succeed as a freshman. Our placement team continually supports students to transfer into “best fit” colleges. We receive study-abroad-semester students from US and non-US universities each year, many of which are our alumni for summer semesters. On top of our summer semester subject offerings, we support our alumni by providing referrals, offering proctoring services, and providing internship opportunities.