Bachelor of Science or Bachelor of Arts in Business Communication
Owings Mills, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 18,867 / per semester
STUDY FORMAT
On-Campus
Introduction
In the Bachelor of Science or Bachelor of Arts in Business Communication program at Stevenson, you will have the opportunity to develop the skills necessary to become a unique storyteller and a valuable asset in the world of business. This program is designed to prepare you for a wide range of career paths, including roles in public relations, social media, and content management, and event planning. With courses in communication, business, writing, and design, you will be equipped to succeed in diverse and dynamic industries.
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Admissions
Scholarships and Funding
Private Scholarships
As an online college that accepts financial aid, this includes scholarships and grants that are offered by private sources — such as fraternal and religious organizations, labor unions, professional associations, social groups, and ethnic associations. Because they are private and therefore not administered by Stevenson, you will need to research and apply for them on your own. The best place to start your research is your local church or synagogue, or a local club such as the Lions or Kiwanis. In addition, various publications contain private resource information; they can be found in your local library or bookstore.
Report Your Private Funding
When applying for financial aid for your online degree, any outside funding you receive must be taken into account when your eligibility is determined for need-based financial aid, such as the Direct Student Loan program. If you have been offered funding from a source outside the University, you should notify the Financial Aid Office of the amount and of the donor.
Federal Loans
A part of your financial aid award may be a loan from the Federal Direct Student Loan Program. A loan must be repaid. Therefore, when deciding whether to borrow, you should examine your need for assistance and your future ability to repay. Generally, you will have from 10 to 25 years to repay your loan, depending on the repayment plan you choose. Your monthly payment amount will be based on how much you borrowed and how long you take to repay. Direct Loans have a fixed interest rate that differs depending on the loan type. The terms and conditions of all loans are explained in the Master Promissory Note which all borrowers must complete and sign.
Alternative/Private Education Loan
Alternative Student Loans, also commonly referred to as Private Education Loans, are consumer loans offered by banks, credit unions, and other private lenders to cover the cost of college not covered by financial aid for online degrees.
Before applying for an Alternative Student Loan, the student and parent of a dependent student should compare the terms of the loan with loan assistance available through the Federal Direct Student Loan and Federal Direct Parent PLUS Loan Programs. Most Alternative Student Loan Programs are not competitive with the Federal Loan Programs and are only intended to provide supplemental education financing after all federal options are exhausted.
Curriculum
The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).
Specific pre- and co-requisites for each course are listed in the course descriptions.
Major Requirements
- FYS 100 First Year Seminar
Communication Core Required Courses
- CM 101 Public Speaking
- CM 115 Interpersonal Communication
- CM 211 Intercultural Communication
- CM 205 Communication Ethics
- CM 255 Small Group Communication
- CM 270 New Media Communication
- CM 290 Internship Preparation
- CM 310 Conflict Resolution and Negotiation
- CM 39 Organizational Communication
- CM 401 Internship
- Variable credits; minimum
- CM 490 Communication Capstone
Business Core Required Courses
- MGT 204 Principles of Management
- MKT 206 Principles of Marketing
- MKT 311 Consumer Behavior
- MKT 336 Integrated Marketing Communication
Writing Core Options
- CM 253/ENG 253 Journalism I
- CM 254/ENG 254 Journalism II
- CM 303/ENG 303 Feature Writing
- CM 304/ENG 304 Magazine Writing and Publishing
- CM 305/ENG 305 Journalism Practicum
- CM 314/ENG 314 Public Relations Writing
- CM 323 Writing for the Web
- ENG 224 Introduction to Creative Writing
- ENG 324 Creative Writing: Non-Fiction
Design Core Required Courses
- GDES 125 Fundamentals of Digital Media
- GDES 270 Introduction to Corporate Communication Design
- PHOTO 141 Basic Digital Photography
Technology Core Requirements
- ENG 256 Introduction to Digital Publishing
- GDES 208 Web Design I
- IS 135 MS Office Applications
- IS 260 Presentation Theory and Application
Program Elective Options
- CM 120 Human Communication
- CM 236 Communication Writing and Research
- CM 260 Business and Professional Communication
- CM 265 Event Planning and Publicity
- CM 275 Principles and Practices of Public Relations
- CM 300 Advanced Public Speaking
- CM 380 The Advertising Campaign
- CM 402 Special Topics in Communication
- CM 445 Communication and Leadership
- ENG 225 Topics in Creative Writing
- ENG 381 Themes in Literature
- FMI 101 Cinema I: Storytelling
- FMI 102 Cinema II: Continuity
- FMI 204 Broadcast Production
- MGT 224 Principles of Entrepreneurship
- MGT 235 Introduction to Sport Management
- MKT 307 Market Research
- MKT 315 Sports Marketing
- MKT 316 Principles of Negotiation and Sales
- MKT 325 International Marketing
- SOD 395 The Mill – Design Center
Program Outcome
Graduates of the Business Communication program will:
- Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
- Demonstrate competency in the various forms of business and public writing.
- Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
- Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
- Apply principles of publication design and layout by employing both Mac and PC software programs in business applications.
- Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
- Complete an internship that satisfies employer and program expectations.
Career Opportunities
Internship Placements
- Maryland Film Festival
- CBS Radio
- Baltimore Orioles
- Baltimore Business
- Journal
- Baltimore Symphony Orchestra
Top Employers
- Aerotek
- Maryland Public
- Television
- US Lacrosse
- Walt Disney World
- Wells Fargo
Graduate Opportunities
- George Washington University Law School
- Johns Hopkins University
- Loyola University of Maryland
- University of Delaware
- University of Maryland
Career Pathways
- Social Media Coordinator
- Event Planner
- Corporate Communications
- Sports Communication
- Journalist/Writer
English Language Requirements
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