Bachelor of Science in Fashion Marketing + Management Stephens College

Success in the competitive fashion industry demands both creativity and a solid foundation in business and marketing.

Stephens College is among “The Best Fashion Schools in the World 2019” according to The Business of Fashion, London. Our marketing and management program leverages our reputation for excellence and extensive alumnae network to prepare students for success.

Stephens graduates are among the best prepared in the industry. Our alumnae work as merchandise buyers, manufacturer’s representatives, visual merchandisers, store managers, public relations managers, merchandisers, planners, and product developers. Many are also entrepreneurs.

Program Features

• Prepare for a career in buying, merchandising, or retail store management.
• Develop the skills to launch your own business.
• Work on portfolio-building real-world projects, collaborating with other fashion and creative majors.
• Collaborate with local businesses on visual displays and promotions.
• Get hands-on experience in assortment and merchandise planning.

The Collections

Produce and market The Collections, our annual student designer fashion show, a dynamic runway event established in 1944.

Impressive Networking Opportunities

Network with top industry professionals who visit Stephens every year, including prestigious designers invited by the Jeannene Booher Fashion Lecture Series.

Study Abroad

Stephens students in the program often study abroad or complete internships in international fashion capitals for college credit. Scholarships may be available.

Costume Museum and Research Library

Be inspired by our Historic Costume Museum and Research Library, featuring more than 13,000 pieces, including designer garments from fashion icons Bill Blass, Chanel, Oscar de la Renta, and Valentino.

Notable Alumnae

• Kelsey Benson ’11, Buy Planner, Nordstrom, Seattle, Washington
• Ashley Bryant ’12, Omni Assistant Buyer, Macy’s, New York, New York
• Kalynn Coy ’17, Content Marketing Coordinator, Menser & Co., Columbia, Missouri
• Erin Ewy ’13, Business Analyst, Fine Jewelry, JC Penney, Plano, Texas
• Shannon Forcade ’12, Key Account Sales Analyst, The North Face, Dallas, Texas
• Sharhonda Hunter ’09, Product Development/Sourcing, Carter’s/OshKosh B’gosh, Atlanta, Georgia
• Lizann LaGrange ’84, Store Director, Tory Burch, New York, New York
• Angela LeVota ’10, Director of Retail Sales, Velvet by Graham & Spencer, Chicago, Illinois
• Amanda Puccio ’10, Senior Account Executive, Cinq a Sept, Jaya Apparel Group, LLC, New York, New York
• Alexis Roepe ’10, Assortment Planner, Hallmark Cards, Kansas City, Missouri
• Caroline Sheridan ’13, Championship & PGA Member Merchandising Manager, PGA of American, Palm Beach Gardens, Florida

Curriculum

Major Requirements

• Based on the 2020-2021 Curriculum Catalog
• Degree: BS
• Curriculum: Fashion Marketing and Management (FMM)
• Elective Courses: 29 credits
• General Education Courses: 31 credits
• Center for Career and Professional Development (CCPD): 8 Non-Credit Classes
• Major courses: 60 credits

Required: 54 credits

• BUS 225 Principles of Management, 3 credits
• BUS 230 Accounting I, 3 credits
• BUS 250 Principles of Marketing, 3 credits
• BUS 321 Sales and Negotiation, 3 credits
• COMD 331 Integrated Marketing Communications, 3 credits
• FAS 170 Fashion Perspectives, 3 credits
• FAS 201 Creative Process, 3 credits
• FAS 203 Textiles, 3 credits
• FAS 232 Technology for Fashion Presentation, 3 credits
• FAS 270 Merchandising Math, 3 credits
• FAS 285 Fashion Retail Management, 3 credits
• FAS 303 Product Development, 3 credits
• FAS 310 Fashion Show Production and Coordination, 3 credits
• FAS 314 Problem Solving for Fashion Marketing/Management, 3 credits
• FAS 315 History and Culture of Dress and Fashion, 3 credits
• FAS 483 Fashion Market Analysis, 2 credits
• FAS 487 Applied Fashion Marketing/Management Project, 3 credits
• FAS 492 Fashion Industry Internship, 1 credit
• FAS 493 Current Issues in the Global Fashion Industry, 3 credits
• FAS 496 Post-Internship Seminar, 1 credit

Cluster 1: 3 credits

• FAS 301 Trend Forecasting, 3 credits
• FAS 305 Visual Merchandising and Display, 3 credits

Choose 1: 3 credits

• BUS 345 Internet Marketing, 3 credits
• BUS 354 Consumer Behavior, 3 credits
• BUS 362 Professional Communications, 3 credits
• BUS 386 Global Markets, 3 credits
• COMD 105 Strategic Communication Technology, 3 credits
• FAS 111 Basics of Apparel Construction, 3 credits
• FAS 375 Dress and Fashion: 1900 to Present, 3 credits