Bachelor of Communication Arts - Advertising and Digital Marketing Communication
Stamford International University
Key Information
Campus location
Languages
English
Study format
On-Campus
Duration
42 months
Pace
Full time
Tuition fees
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Application deadline
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Introduction
The Advertising and Digital Marketing Communication is a multifaceted field that requires many different skills and qualities. This program is designed to advance students in their development and introduce skills related to digital marketing communication, focusing on creativity in communication, and digital marketing planning.
Students will have the opportunity to work across a wide range of digital platforms and be able to identify global trends, understand consumer behaviour and create, for example, more touching advertising campaigns. With a strong and close connection to the media and related industries, the university provides students with the opportunity to work in a real-life environment with many practice activities in persuasion, negotiation and English language communication skills, and the ability to collaborate and work well with others. These activities are an integral part of the engagement in the important elements of an advertising career including creativity, and innovation of thinking.