B.A. International Business Administration - General or Digital Marketing focus
DURATION
6 up to 7 Semesters
LANGUAGES
English, German
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 590 / per month *
STUDY FORMAT
On-Campus
* EU/EEA citizens including Western Balkans and Switzerland: EUR 590 per month | non-EU/EEA citizens: EUR 4500 per semester
Introduction
Study International Business Administration with us
Today’s companies face many challenges. Digitalization, globalization, and social change are shaping the way we do business at an accelerating pace. We must develop new solutions and concepts in order to meet market demands. SRH Berlin University of Applied Sciences offers three Bachelor’s programs in International Business Administration, each with a different specialization or location. Join us and complete your business degree in Germany.
B.A. International Business Administration in Berlin
Study business in Berlin at the School of Management (BSM) located in the city’s modern Charlottenburg area. Completing a business degree or a management degree in Europe will guarantee you global career opportunities. Your job profile will include ambitious positions in marketing, banking, and finance. We have created your curriculum with essential business courses such as economics, accounting, and statistics. With programs offered in English and German, our campus is home to a lively mix of international students who benefit from our large network of over 1,500 companies. Ambitious individuals who wish to complete their studies in six rather than seven semesters can opt for Fast Track.
B.A. International Business Administration - Focus on Marketing in Berlin
This exciting program offered at the School of Management (BSM) focuses on digital marketing and the creation of big brands. The curriculum includes courses specific to marketing such as Brand Management, Communication, Online Marketing or Launch Strategy. With a degree in marketing, you’ll be equipped to fill positions in advertising as well as accepting roles such as brand strategist or consultant. You may also advance to leading roles such as marketing or product manager. Choose Fast Track if you wish to receive your degree after six rather than seven semesters. This program is a great opportunity to learn to successfully introduce new brands to the market.
B.A. International Business Administration in Hamburg
Our campus in Hamburg, Germany’s second-largest city and gateway to the world, is an ideal place to study business. Its location at the sea has destined it to become a trade hotspot, making the city attractive for international business. Located near the busy port of Hamburg, our campus is home to students from all over the globe. Join the program and attend courses in economics, accounting, and statistics to fill future positions in marketing, banking, and finance. Study International Business Administration Fast Track and receive your degree after only six semesters or take your time and explore the city with its numerous opportunities while completing your studies in seven semesters.
Fast Track or International Experience Track
We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:
- International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
- Fast Track | 3 years duration (6 semesters): an internship in the final semester (14 weeks) included
Gallery
Admissions
Curriculum
International Business Administration - Berlin and Hamburg
1. Semester
30 ECTS
- Principles of Management
- Principles of Economics
- Financial Accounting
- Economics in Depth: Current Business Questions
- Applied Business Mathematics
- Languages I (German or Spanish)
2. Semester
30 ECTS
- Marketing Management
- Internal Accounting
- Digital Business: Applied Business Information Systems
- Statistics I
- Digital Business in Depth: Website Creation Project
- Languages II (German or Spanish)
3. Semester
30 ECTS
- Organizational Behaviour and Human Resource Management
- Finance and Investment Management
- Service and Quality Management
- Service and Quality Management in Depth: Process Analysis
- Statistics II
- Languages III (German or Spanish)
4. Semester
30 ECTS
- Business Simulation & Dynamics in Business and Society
- Knowledge and Innovation Management
- Business Plan
- Lab Project
- Business Law
- Social Competence
5. Semester
30 ECTS
- Strategy and Leadership
- Management Accounting
- Study Project
- Quantitative and Qualitative Research Methods
- Career Coaching
6. Semester
30 ECTS
- Academic Methods
- Fast Track: Internship | International Experience Track: Internship or Study Abroad
- Fast Track: Bachelor's Thesis
7. Semester
30 ECTS
- International Experience Track: Internship or Study Abroad
- International Experience Track: Bachelor's Thesis
International Business Administration - Focus on Digital Marketing
1. Semester
30 ECTS
- Principles of Business Administration I
- Marketing
- Brand Management
- Brand Management in Depth: Developing a brand
- Applied Business Mathematics
- Languages I (German or Spanish)
2. Semester
30 ECTS
- Principles of Economics
- Digital Business: Applied Business Information Systems
- Digital Business in Depth: Digital Website Project
- Consumer Insights: Getting to know the customer
- Statistics I
- Languages II (German or Spanish)
3. Semester
30 ECTS
- Finance and Investment Management
- Accounting
- Launch Strategy: Getting a brand to market
- Launch Strategy in Depth: Developing a launch strategy
- Statistics II
- Languages III (German or Spanish)
4. Semester
30 ECTS
- Business Simulation & Dynamics in Business and Society
- Knowledge and Innovation Management
- In-Depth: Lab Project
- Business and Civil Law
- Communication
- Social Competence
5. Semester
30 ECTS
- Organizational Behaviour and Human Resource Management
- Strategy and Leadership
- Quantitative and Qualitative Research Methods
- Study Project
- Career Coaching
6. Semester
30 ECTS
- Fast Track: Academic Methods
- Fast Track: Internship
- Fast Track: Bachelor's Thesis
- International Experience Track: Internship or Study Abroad
7. Semester
30 ECTS
International Experience Track only
- International Experience Track: Academic Methods
- International Experience Track: Internship
- International Experience Track: Bachelor's Thesis
Program Tuition Fee
Career Opportunities
Business Administration Careers
During your business management studies, you work on projects with other students from around the globe and solve complex issues together. You learn about your own strengths and develop your communication, team working, intercultural, and leadership skills - skills that are needed in the job market.
Choose from the following career paths:
- Human resources manager
- Marketing & sales manager
- Management consultant
- Management positions in banking and finance
- And many more
Focus on Marketing Careers
Equip yourself for a future career in marketing. A solid management foundation will enable you to work on complex problems independently and efficiently, providing you with the opportunity to work in marketing as well as other related fields such as strategic management or consulting.
Choose from the following career paths:
- Digital Marketing and product manager
- Brand strategist
- Market and consumer researcher
- Marketing and business consultant
- Positions in advertising and communication
Program Leaders
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.