BSc in
Bachelor of Science in Digital Marketing
Southwest Baptist University
Key Information
Campus location
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
USD 25,990 / per year *
Application deadline
Request info
Earliest start date
Request info
* tuition fee
Introduction
As a digital marketing major at SBU, you will engage in advertising, digital and social media marketing, graphic design, computer programming, and much more. This unique degree will equip you with a versatile skill-set that will open up a variety of career opportunities for you.
You will have opportunities to apply the concepts you learn in the classroom through real-world experiences working with local businesses on marketing projects. For example, in your advertising class, you will work to create an advertising campaign for a company, preparing you for a future career in advertising and marketing.
In our increasingly digital society, a digital marketing degree from SBU will prepare you to be a valuable asset to many businesses and organizations!
According to PayScale.com, the average salary for a Digital Marketing Specialist is $50,413.
The SBU Advantage
- Learn from a variety of expert faculty from multiple disciplines including business, computer science, and art.
- Set yourself apart from the competition with a unique digital marketing degree that will stand out on your résumé!
- More than 75% of students in the business administration division complete at least one internship before graduation.
- Work with local businesses to complete real-world marketing projects, providing valuable experience and networking opportunities.
Curriculum
Freshman
Fall Semester
- BUS 1013 Introduction to Business 3
- CIS 1033 Foundations of Computer Science 3
- CIS 1144 Computer Science I 4
- MAT 1243 Algebraic Reasoning and Modeling 3
- UNI 1111 University Seminar 1
Total hours 14
Spring Semester
- ART/FAR 1013 Introduction to Art 3
- CIS 1154 Computer Science II 4
- BUS 2013 Business Communications 3
- ENG 1113 English Composition I 3
- MAT 1173 Discrete Mathematics 3
- UNI 1121 Introduction to Critical Thinking 1
Total hours 17
Sophomore
Fall Semester
- ACC 2013 Principles of Financial Accounting 3
- ART 2703 Introduction to Graphic Design 3
- CIS 2253 Web Engineering and Development 3
- ECO 2023 Principles of Microeconomics 3
- ENG 2213 English Composition II 3
Total hours 15
Spring Semester
- ACC 2043 Principles of Managerial Accounting 3
- COM 1103 Fundamentals of Speech Communication 3
- BUS 2023 Business Statistics 3
- CIS 2003 Web Design (spring, even) 3
- ECO 2033 Principles of Macroeconomics 3
- PSY 1013 General Psychology 3
Total hours 18
Junior
Fall Semester
- BIB 1013 Old Testament 3
- BIO 1004 Principles of Biology 4
- MGT 3013 Principles of Management 3
- POL 1113 American Government and Politics 3
- SPF 2012 Introduction to Spiritual Formation 2
- Cultural Studies 2
Total hours 17
Spring Semester
- BIB 1023 New Testament History 3
- HIS 2213/2223 U.S. History I or II 3
- MGT 3033 Operations Management 3
- MKT 3023 Principles of Marketing 3
- PHS 1004 Introduction to Physical Science 4
Total hours 16
Senior
Fall Semester
- BUS 3073 Legal Environment of Business I 3
- CIS 3123 Survey of Data Science 3
- FIN 3053 Business Finance 3
- KIN 1162 Foundations of Physical Fitness/Wellness 2
- MKT 3083 Advertising 3
- LDR 4043 Ethics and Professional Development 3
Total hours 17
Spring Semester
- ART 4713 Graphic Design Portfolio II 3
- MKT 3033 Consumer Behavior 3
- MKT 4253 Digital and Social Media Marketing 3
- MGT 4083 Strategic Management 3
- 4 hours upper-level COBACS or ART courses 4
Total hours 16
This is a proposed guideline. Please check the catalog and see your advisor for your final degree requirements.
Career Opportunities
- Digital Marketing Executive
- Social Media Marketer
- Social Media Manager
- Marketing Manager
- Marketing Analyst
- Analytics Manager
- CRM Marketing Manager
- Copywriter
- Advertising Manager
- Ecommerce Manager
- Search Manager
- Web Developer and Designer
- Graphic Designer
- Content Manager
- Email Marketing Manager
- SEO Executive
- SEO Manager
Scholarships and Funding
The College of Professional Programs and the Robert W. Plaster College of Business offer many privately funded scholarship opportunities for their students. During a recent academic year, more than $64,000 was awarded in private scholarships to students from these college-level scholarships. Some scholarships available include:
- Aric Beckham Memorial Scholarship
- Bill & Geneva Williams Memorial Scholarship
- Business College Scholarship
- Clifford & Marie Gouge Memorial Scholarship
- Dexter Yager Business Scholarship
- Gary & Jane Black Excellence Scholarship
- Gladys Henderson Memorial Scholarship
- Jack Henry & Associates Scholarship
- Lynn & Dean Credille Memorial Scholarship
- Melvin & Minnie Hall Memorial Scholarship
- Nebraska Book Company Scholarship
- Ralph Stufflebam Memorial Scholarship
- Ruby Letsch-Roderique Business Scholarship
- W. Lee Beaver Trust Scholarship
Gallery
English Language Requirements
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