BA in
Bachelor BA (Hons) in Marketing
Southern University College
Key Information
Campus location
Skudai, Malaysia
Languages
English
Study format
On-Campus
Duration
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Pace
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Tuition fees
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Application deadline
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Earliest start date
Jan 2024
Scholarships
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Introduction
The program is focusing on both marketing principles and business practices. Students undertaking the program are expected to learn and appreciate the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning, and decision-making processes. The program will prepare students adequately for further studies or joining the career markets.